Purely Elizabeth Closes $50M Series B Funding Round Led by SEMCAP Food & Nutrition


The female-led natural food brand plans for innovation and e-commerce growth

Today, Purely Elizabeth announced the closing of a $50M Series B financing round that will drive continued growth through product innovation, e-commerce, and investment in marketing. The round was co-led by the new SEMCAP Food & Nutrition Division and joined by co-investors Swander Pace Capital and SEMCAP’s Partner, Fresh Del Monte. Purely Elizabeth, which specializes in nutritious, nutrient-dense breakfast foods including the top-selling granola in the natural channel, will expand its SKUs within their current line of offerings this year, including oatmeal, while also working on launching into a whole new category, to be announced at a later date.

Over the last five years, Purely Elizabeth has grown significantly with a 55% CAGR, solidifying the brand as a leader in the breakfast category. Founded by entrepreneur and holistic nutrition counselor, Elizabeth Stein, the company has revolutionized the natural foods category since 2009 and has been met with growing demand year over year for its nutritious, non-GMO products, using innovative ingredients such as organic ancient grains, probiotics, and MCT oil. Purely Elizabeth has nearly doubled its retailer doors in the last four years from 8,000 retailers in 2018 to 15,000 retailers in 2021.

“Since 2016, SEMCAP’s John Haugen and Ryan Newcom have served on my board and played an instrumental role in helping scale the business,” said Elizabeth SteinPurely Elizabeth founder and CEO. “We share the same vision and values for the brand, which were our most important aspects when choosing an investment partner. We are beyond lucky.”

Purely Elizabeth is the first investment for and marks the launch of SEMCAP Food & Nutrition, which is led by managing partner John Haugen, and partners Ryan Newcom and Kate Storey. With industry expertise and a powerful network of resources, the team helps remarkable food companies transform the world through food. SEMCAP is investing in companies with authentic missions to improve the long-term health and sustainability of humanity, have a proven record of success, have a remarkable brand and product, and are helmed by inspiring leaders.

“Purely Elizabeth is catalyzing change in the food and nutrition space and changing the way food is made through its commitment to clean, sustainable ingredients that are packed with nutrition, while simultaneously delivering great taste,” said John Haugen, SEMCAP Food & Nutrition managing partner. “Purely Elizabeth has also shown a tremendous record of growth and stellar performance, led by a genuine, purpose-driven founder who is a joy to partner with. We are thrilled to continue building on an amazing relationship that has existed for over five years.”


SOURCE: Purely Elizabeth

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.


Related articles

Celebrate International Yoga Day with doTERRA’s Special Giveaway!

  doTERRA, a global leader in aromatherapy and essential oils,...

Niles + Chaz Unveils Vegan Haircare Line for Kids with Mixed Textured Hair

  Niles + Chaz is launching a vegan, organic, cruelty-free, nut-free,...

Hain Celestial Appoints Chris Jenkins as Global Impact Leader

  Appointment Reinforces Hain's Commitment to Advance its Global Impact...

Cresilon Announces Global Distribution Agreement for VETIGEL with Covetrus

  Revolutionary hemostatic gel for veterinary surgeons available in the...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.