Embrace the Realities of Life with Lucky F*ck’s Bold New Energy Drink Campaign

Life can be challenging, and let’s face it, we all need a good boost to power through the day. Lucky F*ck, the better-for-you energy drink, proudly unveils its latest video ad campaign that doesn’t shy away from addressing our primal desires.

Watch the uproarious ad that speaks for itself:

Whether you’re a grandma trying to stay awake at bingo, a stay-at-home mom handling energetic children, or a busy career couple just craving a revitalizing “fck,” the ad aligns with Lucky Fck’s core mission of being an energy drink for everyone, regardless of their daily challenges.

Following its recent $4 million investment announcement with Imaginary Ventures, Lucky Fck continues its impressive ascent in the beverage category. Founder and CEO Richard Laver remarks, “We’re breaking entirely new ground at Lucky Fck, evident not only in our Everyone Needs a Good F*ck campaign but also in substantial distribution gains, retail velocity, a strong start on Amazon, and overwhelming support from customers and fans on social media. We’re not just ticking boxes; we’re here to celebrate the entire human experience. Sometimes, that means taking a wild, humorous stance on basic human instincts like sex or encouraging people to find the courage to persevere. We aim to inspire people to be authentic about what they need to navigate life’s challenges.”

Lucky F*ck energy drink, available in five flavors, is a cleaner, better-for-you beverage crafted with 5 super ingredients, including maca (known for boosting sex drive) and beta-alanine (known for enhancing endurance). With 0 sugar, 0 aftertaste, and a mere 5 calories, it caters to health-conscious consumers.

Richard Laver founded Lucky Fck after experiencing both tragic lows and exhilarating highs. Surviving the Delta 191 flight crash at just 12 years old, he overcame depression and homelessness to eventually create Kate Farms, the #1 recommended plant-based tube-feeding formula, to save his daughter’s life. The name Lucky Fck, inspired by a bracelet from his son, encapsulates Richard’s incredible journey.

For more details, visit, and follow @luckyfckenergy on social media.

ABOUT LUCKY FCK LUCKY FCK is a revolutionary better-for-you energy drink company founded by serial beverage entrepreneur Richard Laver. The brand aims to create high-quality products that motivate people to persevere. Featuring five flavors, each with five super ingredients, including maca and beta-alanine, zero sugar, zero aftertaste, and only five calories, Lucky F*ck products are available on Amazon.

For more information, visit and follow @luckyfckenergy on social media.

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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for