Washington Red Raspberry Growers to Donate $1 to FareStart for Every Package of Cupcakes Sold, Up to $10,000
For the first time, consumers nationwide can now purchase Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes at over 1,800 Kroger stores through a creative collaboration between Washington red raspberry farmers and the Certified B Corporation. The national rollout follows the success of the new flavor launch last spring at a regional level. The Washington red raspberry industry partnered with Rubicon Bakers’ Research and Development team to feature a Washington red raspberry puree in both the filling and icing – the perfect complement to Rubicon’s light and citrusy vegan lemon cupcake.
To celebrate the national availability of this exciting product, Washington red raspberry growers will donate $1 to FareStart for every package of cupcakes sold, up to $10,000. FareStart is a non-profit organization based in Seattle, Wash. that transforms lives, disrupts cycles of poverty, and nourishes communities through food, life skills, and job training. FareStart’s work is in line with Rubicon Bakers’ social mission to provide opportunities for those with significant barriers to employment.
Rubicon Bakers are committed to using its business as a force for good and helping people rebuild their lives by employing, training, and supporting those in need of a second chance. Rubicon Bakers seek to “Bake a Better World” through its mission to help transform lives, its conscious business practices, and the sourcing of honest ingredients free from artificial flavors, colors, and preservatives like Washington red raspberries.
“We believe in creating baked goods you can feel good about enjoying, and our Vegan Lemon Raspberry Cupcakes are no exception. The pink color in the icing and filling comes entirely from the vibrant red raspberry puree we source from Washington red raspberry growers,” said Andrew Stoloff and Leslie Crary, co-owners of Rubicon Bakers. “We’re thrilled to see how excited our customers are about this product, now available nationally, and we’re proud to continue working with Washington red raspberry growers!”
SOURCE: Washington Red Raspberry Commission