SOMOS – Cooking Real Mexican at Home


New Brand SOMOS Wants Everyone to be Comfortable Cooking Real Mexican at Home

SOMOS officially launches today to replace the Americanized Mexican food found in most pantries with real Mexican – made in Mexico, the way Mexicans make it. With SOMOS, co-founders, former KIND Snacks executives, and real-life amigos, Daniel LubetzkyMiguel Leal, and Rodrigo Zuloaga, want to transform American kitchens into true Mexican cocinas filled with delicious, easy-to-make food from the heart of Mexico. SOMOS, which means “We Are” in Spanish, aspires to connect Mexico and the world by replacing a narrow view of Mexico with one as diverse as its food.

SOMOS Founder & Executive Chairman and KIND Snacks Founder Daniel Lubetzky explain, “Until now, Americans have had to dine out to enjoy a real Mexican meal. At home, options have been limited to foods, like fluorescent molded hard-shell yellow corn tortillas, that don’t actually exist in Mexico. SOMOS was created using inspiration from family recipes that have been passed down through generations, and will introduce people to the true Mexican staples we loved growing up.”

Food from the heart of Mexico on your table in ten minutes or less

SOMOS’ direct-to-consumer kits supply the core ingredients necessary to make restaurant-quality tacos, tostadas, nachos, or chilaquiles any night of the week. The brand’s inaugural product range includes shelf-stable, slow-cooked rice, beans, “Unusually Thick & Crunchy” tortilla chips, salsas, and vegetarian entrees like smoky chipotle mushrooms; cauliflower tinga; and two kinds of peacadillo, SOMOS’ own plant-based alternative to Mexican picadillo. Individual SOMOS pouches can be mixed and matched to create tasty, homemade Mexican dishes, which might otherwise take hours to prepare, in ten minutes or less.

Clean plant-based ingredients prepared using traditional Mexican techniques

Following its commitment to connecting American tables to food straight from the heart of Mexico, SOMOS is produced entirely in Mexico and sources the majority of its ingredients from local Mexican family farms. All foods are plant-based, gluten-free and non-GMO, providing a clean alternative to current options. SOMOS pouches are microwavable and ready to heat and eat in 90 seconds, leaving more time for soaking up time together post-dinner – a tradition that Mexicans call ‘sombremesa.’

Says SOMOS Co-founder and CEO Miguel Leal, “While Americans often think of Mexican as being heavy on meat, cheese and greasy sauces, real Mexican food celebrates the natural vegetables, grains, and legumes of its diverse geographies. SOMOS is committed to preserving the integrity of these ingredients and preparing our foods as close to the traditional way as possible, helping consumers make and enjoy delicious meals that are clean, sophisticated, and full of flavor.”

To start making food from the heart of Mexico any night of the week, visit SOMOS Kits start at $25 for nachos and chilaquiles and $45 for tacos and tostados (8 servings/kit). For those looking to “cook outside the box”, pouches are available in two-packs on and in six-packs on Amazon.

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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


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