Collaborating with House of Beauty, Kylie Cosmetics, the renowned beauty brand created by Kylie Jenner, makes its much-anticipated entry into the Indian market, marking a significant step in its global journey. This partnership with House of Beauty, a prominent player in introducing sought-after international beauty brands to India, signifies Kylie Cosmetics’ first collaboration with an Indian omnichannel specialist. The brand is now exclusively available at 25 Sephora India outlets nationwide and online at www.sephora.in.
Expressing her excitement, Kylie Jenner, the founder of Kylie Cosmetics, shared, “I am thrilled to introduce Kylie Cosmetics in India. I founded Kylie Cosmetics to make the makeup products I adore accessible to my fans, and I eagerly anticipate sharing my collection with all my supporters in India.”
Since its inception in 2015 with the launch of Kylie Lip Kits, Kylie Jenner’s beauty venture has expanded globally, supported by the renowned beauty conglomerate Coty, and is now present in over 50 countries. Offering a range of products spanning eyes, complexion, and lips, Kylie Cosmetics prides itself on clean formulations and vegan ingredients, delivering high-quality, trendsetting, and high-performance makeup that resonates with fans worldwide.
The debut collection in India features the brand’s best-selling Matte and Velvet Lip Kits alongside recent favorites such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm.
The Core Collection includes:
- Matte and Velvet Lip Kit: Comprising highly pigmented liquid lipsticks paired with long-lasting lip liners, offering velvety, demi-matte lip looks.
- Kylash Volume Mascara: Designed to provide full, lifted, and defined lashes with a lightweight, clean, and vegan formula.
- Power Plush Longwear Foundation: An instantly smoothing foundation offering medium, buildable coverage with up to 12 hours of comfortable wear and a satin finish.
- Power Plush Longwear Concealer: A weightless concealer with a natural satin finish, providing brightening, blurring, and smoothing effects for up to 12 hours.
About Kylie Cosmetics and Kylie Skin: Inspired by Kylie Jenner’s passion for makeup and business, Kylie Cosmetics was launched in November 2015, disrupting the beauty industry with its direct-to-consumer retail model. Recognized for its innovation and authenticity, the brand expanded its offerings with Kylie Skin in May 2019, featuring cruelty-free, vegan, and clean skincare products. Coty’s acquisition of 51% of Kylie’s beauty brands in 2020 further propelled their global expansion.
About Coty Inc.: Established in Paris in 1904, Coty is a leading global beauty company with a diverse portfolio of iconic brands across fragrance, color cosmetics, and skincare. Committed to empowering individuals to express their unique beauty visions, Coty serves consumers in over 125 countries, prioritizing sustainability and environmental responsibility.
