U.K. brand Imbue launches inclusive, vegan haircare, and styling products in Target retailers

Sustainably sourced vegan haircare line, Imbue, announces expansion to United States consumers in Target retail stores and online nationwide. The celebrity hairstylist-backed brand offers a collection of premium haircare and styling products catering to the needs of the curly, coily, 3A-4C hair community historically overlooked in the industry. Already a top seller in the United Kingdom, this launch will enable the brand to further its commitment to empowering the natural hair community while expanding how it communicates, cares for, and celebrates hair.

Imbue’s range of haircare fulfills the unmet beauty needs of the curly, coily, and tight, textured hair community. This expanded footprint in Target brick and mortar retail stores will broaden Imbue’s reach to empower everyone to celebrate true curls from wash hair day to protective styles, wigs, and weaves. “At Imbue, we believe the importance of developing clean and effective formulas for the curly hair community and we’re excited for this partnership with Target to expand our audience and present a more engaging way for us to connect with our consumers,” says Imbue Brand and Marketing Director Anne-Claire Ahouangonou.

The complete Imbue collection features a four-step curly hair regimen with innovative, clean, and vegan formulas to cleanse, condition, and style while locking in moisture. Housed in recyclable packaging, Imbue uses unique proprietary blends of curl-loving, performance-led ingredients packed with moisturizing and hydrating benefits like coconut oil, avocado oil, and Cupuaçu seed butter. Celebrity hairstylist, afro hair veteran, and brand ambassador Michelle Sultan have supported Imbue since its inception using her twenty years of experience to ensure each formula is designed to respect and empower curls.

Imbue Collection

In an effort to provide curly-haired consumers the curl confidence they deserve, Imbue is committed to continuing to push the boundaries to create high-quality innovations while also staying kinder to the environment to protect the planet.  The Imbue Collection is now available for purchase in Target stores nationwide.




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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.