Carol’s Daughter, a leader in natural hair care, is expanding its award-winning Wash Day Delight collection with four new styling products: the Wash Day Delight Cream-Serum Moisturizer with Aloe, the Wash Day Delight Gel-To-Foam Styler with Aloe, the Cream-Serum Moisturizer with Rose Water, and the Gel-To-Foam Styler with Rose Water. Now, you can move and groove through your wash day with next-level styling in half the time.
Specially formulated to cut down the time it takes to style hair during the “wash day” process, these new, vegan-friendly additions will join the Wash Day Delight shampoo and conditioner for a complete system that cleanses, moisturizes, and defines all textures and hair types. Containing no sulfates, parabens, silicones, or artificial colors, each product transforms when applied to the hair – from a gel to foam, and from a cream to a serum – allowing for bouncy defined curls and lightweight conditioning that moves with you.
“You may notice a theme with Wash Day Delight – first we saved you time on wash day with water that turned to foam, and gave you soft, ultra-clean and never stripped hair,” said company Founder, Lisa Price. “Next, we hit you with the jelly that turned to a conditioning cream and gave you the slip you need for super-fast detangling. NOW, we are back with two transformative stylers that are sure to give your curls the love and care they need, while giving you time back to enjoy on Wash Day.”
Carol’s Daughter Wash Day Delight Cream-Serum Moisturizer
When applied, the Wash Day Cream-Serum softens and prevents frizz with easy slip and a lightweight feel that won’t weigh hair down. Blended with moisturizing Aloe as well as with delicate Rose Water.
Carol’s Daughter Wash Day Delight Gel-To-Foam Styler
This transformative Gel-to-Foam Styler easily moves through your hair with even and fluid distribution from root to ends, leaving behind the definition and lightweight hold of a gel. Available with moisturizing Aloe, as well as with soothing Rose Water.
To introduce the new Wash Day Delight products, Carol’s Daughter has partnered with celebrity hairstylist and natural hair care specialist, Felicia Leatherwood. Leatherwood, whose clientele includes the star of HBO’s Insecure, Issa Rae, Oscar-nominated Director, Ava Duvernay, and Grammy Award-winning singer, Jill Scott, will join Price in educating beauty lovers on the new line and its complementary styling products.
“My clients are always asking how they can cut down on wash day – they want flawless curls without all the hassle,” said Leatherwood. “The new wash day stylers take the guesswork out of your detangling, twist-outs, and braid-outs. You don’t need to cocktail products to get moisture, shine and hold – a true wash day transformation!”
All Wash Day Delight products will be available on CarolsDaughter.com, Amazon.com, and retailers nationwide for $11.99.
*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still remains greater than 50 percent of its molecular structure from its original natural source.
SOURCE: Carol’s Daughter