No BS Skincare, a clean ingredient skincare brand under Simply Better Brands Corp. (“SBBC”), is taking a bold step into the future by incorporating artificial intelligence (AI) into its marketing strategies and operations. This innovative move aims to enhance the customer experience, streamline operations, and boost revenue and advertising profitability. SBBC is leveraging AI algorithms to analyze customer data, including purchase history, browsing behavior, and preferences, to create personalized experiences for each customer. This allows the brand to deliver relevant and valuable content to high-converting customer segments, aligning with its commitment to eliminating “b.s.” from all aspects of its business.
According to Diana Briceno, CEO of No BS Skincare, personalized, high-value marketing is the key to combating misinformation in the beauty industry, and AI is the driving force behind it. By leveraging AI technology, the brand gains a better understanding of customer needs and preferences, enabling the delivery of tailored experiences that exceed expectations for those who are interested.
Moreover, AI is also helping No BS Skincare optimize its return on ad spend (ROAS) in the face of skyrocketing social advertising costs. Real-time data analysis by AI algorithms identifies the most effective channels and messaging for each customer segment, allowing for the correct budget allocation to increase conversion rates and lower customer acquisition costs (CAC). Ruth Cuadrado, VP of Marketing for No BS Skincare, explains that the goal is to deliver the right message, to the right person, at the right time and at a cost that makes sense for the business. By utilizing AI to increase ROAS, lower CAC, and minimize churn, No BS Skincare is paving the way for the beauty industry in marketing execution.
No BS Skincare, which launched in 3,600 CVS stores nationwide in 2022, is further expanding its retail presence at CVS through its Beauty on the Go program, offering a curated line of clean and uncomplicated acne solutions for customers on the move. In addition to an expanded distribution footprint, No BS Skincare is also introducing two breakthrough products to its lineup: the Intensive Overnight Pimple Patches and aluminum-free deodorant.
The Intensive Overnight Pimple Patches are a highly effective solution for overnight pimple care, packed with breathable hydrocolloid stickers infused with Salicylic Acid and Calamine to combat bacteria while promoting rapid healing and preventing scars. No BS Skincare’s commitment to clean and natural ingredients are evident in the use of only the best, including calamine lotion and salicylic acid, which is known for its exfoliating and acne-fighting properties. The Intensive Overnight Pimple Patches are set to launch in June 2023 on the Company’s official website, Amazon store, and select retailers.
Additionally, No BS Skincare is launching an aluminum-free deodorant that battles odor-causing bacteria with probiotics, while grapefruit oil-infused starch naturally keeps the skin dry, fresh, and healthy throughout the day. This deodorant is safe to use anywhere on the body without irritating, making it a natural, effective, and non-toxic option for customers. The aluminum-free deodorant is expected to launch in the 3rd quarter of 2023 on the Company’s official website, Amazon store, and select retailers.
In addition to these exciting product launches, Simply Better Brands Corp. has also retained INFOR Financial Inc., subject to regulatory approval, to provide capital markets advisory and market-making services. INFOR Financial will introduce the Company to potential investors and provide market-making services to maintain active and orderly trading in the market and improve the liquidity of the Company’s common shares, in compliance with all applicable rules and laws.
No BS Skincare’s integration of AI in marketing and operations, along with its expansion into new product lines and partnership