MUMBAI, July 18, 2018
HDFC Bank today announced a significant initiative with Resulticks, a real-time omnichannel marketing solution, to help enable the bank to create seamless, connected experiences for customers across all touchpoints.
HDFC Bank is leveraging innovative platforms and has emerged as one of the leading players in digital transformation to offer a differentiated experience to customers. The deployment of new age technologies, such as chatbots, humanoids, and AI bots, is a testament to its continuous endeavor to tap into cutting-edge technology and platforms.
Mr. Parag Rao, Country Head, Card Payment Products, Merchant Acquiring Services and Marketing, said, “The omnichannel platform will enable the bank to transition its engagement model from one of convenience to a frictionless customer experience. The initiative will help us power growth and will further reinforce our focus on making customer-centric offerings by leveraging the latest technology platforms.”
Resulticks Co-founder and CEO, Redickaa Subrammanian, commented, “With its diverse customer base and broad product and service lines, as well as its wide-ranging communications initiatives, HDFC Bank requires a comprehensive, fully integrated marketing automation solution that can personalize at scale, while also automating customer interactions. We’re well suited to meet these strategic objectives through our end-to-end conversion tracking, real-time interaction, and contextual communication capabilities. We’re thrilled HDFC Bank has chosen us to help redefine their customer engagement journeys.”
Built from the ground up by marketers for marketers, Resulticks is a real-time conversation cloud enabled by the world’s first marketing data blockchain. With its big data-driven, AI-powered, omnichannel approach, Resulticks is changing the marketing automation landscape worldwide. Resulticks has offices in the United States, India, Australia, and Singapore. For more information, visit http://www.resulticks.com.
About HDFC Bank
With 43 million customers, 4,787 branches and 12,635 ATMs across 2,691 Indian towns and cities, HDFC Bank is one of India’s premier banks. Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company in 1995, the bank is widely regarded for its use of technology and ability to provide world-class services. Over the past 24 years, it has successfully gained market share in its target customer franchises, even as it maintained healthy profitability and asset quality.
The bank’s achievements have been consistently recognised in numerous prestigious surveys and awards. The latest in the coveted list being Bank of the Year and Best Large Bank awards in the 15th Business Today India’s Best Banks Survey, 2018.
To know more about HDFC Bank, log on to http://www.hdfcbank.com.
Director, Client and Partner Advisory
Vice President, Corporate Communications
HDFC Bank Ltd., Mumbai