Pure Protein Launches Nostalgic Flavor Partnerships with Fruity PEBBLES™, Cocoa PEBBLES™, and Frank’s RedHot® – Now at Walmart
Pure Protein®, a leading name in high-protein nutrition within the 1440 Foods portfolio, is bringing nostalgic flavor and functional nutrition together like never before. In an exciting move, the brand has teamed up with Post Consumer Brands and Frank’s RedHot® to launch a one-of-a-kind lineup of protein-packed snacks inspired by iconic flavors: Fruity PEBBLES™ Protein Bars, Cocoa PEBBLES™ Protein Bars, and Frank’s RedHot® Popped Crisps.
Now available at Walmart stores nationwide, Walmart.com, and PureProtein.com, these innovative snacks merge indulgent taste with high-quality nutrition — perfect for busy, flavor-loving consumers.
“These exciting partnerships represent a significant moment for Pure Protein,” said Alex Fishman, Senior Brand Director at Pure Protein. “We’re tapping into newstalgia while delivering protein products that are truly unique in the market.”
The New Lineup
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Fruity PEBBLES™ Protein Bars – 20g protein, <4g sugar, <200 calories, gluten-free, bursting with the fruity cereal flavor you remember.
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Cocoa PEBBLES™ Protein Bars – Same nutrition profile, rich chocolatey crunch in every bite.
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Frank’s RedHot® Popped Crisps – Vegan, gluten-free, 12g protein per bag, perfectly spiced with the unmistakable Frank’s RedHot kick in a never-fried format.
“Consumers shouldn’t have to choose between flavor and nutrition,” said Leah Broeders, Head of Licensing for Post Consumer Brands. “This is a fun way to enjoy childhood favorites with the benefits of protein.”
Pure Protein is on a mission to redefine protein snacking by making it more craveable, exciting, and accessible. These collaborations with household names like PEBBLES™ and Frank’s RedHot® embody the brand’s commitment to flavor innovation while delivering the benefits of high-protein, better-for-you snacks.
Where to Find Them
The new products are available now at:
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Walmart stores nationwide
Expanded distribution at other retailers will follow later this year.
About Pure Protein
Pure Protein® offers a range of high-protein bars, shakes, powders, and snacks designed to fuel active lifestyles. All products are made to deliver great taste, convenience, and nutrition for everyday performance. Learn more at PureProtein.com or follow @officialpureprotein on Instagram.
