Aveda, a leading vegan, plant-powered hair care brand, is proud to announce its partnership with acclaimed actress Antonia Gentry for the launch of the innovative Aveda Be Curly advanced™ collection. This new line of curl care products is specifically designed for waves, curls, and coils, celebrating individuality and the beauty of natural hair, with Antonia Gentry and her stunning curls as the campaign’s centerpiece.
“Antonia embodies confidence, beauty, and individuality, which are at the core of Aveda be curly advanced™. Her authentic journey of embracing, loving, and celebrating her natural hair will resonate with and inspire so many,” said Renée Gadar, Aveda’s Global Artistic Director, Texture. “Crafted by women of color, Aveda be curly advanced™ empowers women like Antonia to fearlessly embrace their textured hair. Antonia is the perfect partner to inspire others to love their curls.”
Antonia’s journey of embracing her natural curls is a story of self-discovery. Like many, she faced challenges in understanding and caring for her unique hair texture. Discovering the transformative power of high-performance curl care led her to celebrate and embrace her natural hair texture. Antonia’s curl story mirrors the confidence and empowerment embodied in the Aveda Be Curly advanced collection.
Expressing her excitement about the partnership, Antonia shared, “I’m honored to share my curl story in partnership with Aveda. Aveda Be Curly advanced™ is perfect for caring for my hair and for anyone with textured hair who wants to celebrate their curls, coils, waves, and natural looks. I’m thrilled to work with Aveda to shine a light on powerful products that enhance the beauty of textured hair.”
Antonia Gentry will be featured prominently across Aveda’s social platforms, digital campaigns, and in Aveda stores and salons worldwide. She will launch the #GetCurlyWithMe social campaign, encouraging individuals to share their curl stories and celebrate textured hair. With her natural charisma and genuine experiences, Antonia will inspire others to embrace their natural curls with confidence and pride.
The Aveda Be Curly Advanced collection comprises seven products tailored to cleanse, condition, prime, and style textured hair with customizable regimens based on hair type. Available starting April 24, 2024, at Aveda stores, partner salons, and online at Aveda.com.
ABOUT AVEDA Founded in 1978 by hairstylist Horst Rechelbacher, Aveda is committed to caring for the world we live in. Crafted with care for people and the planet, Aveda creates vegan, plant-powered products for hair, skin, and body using botanical technologies and green chemistry. Aveda is Leaping Bunny approved by Cruelty-Free International and a certified B Corporation, meeting high standards of social and environmental performance, transparency, and accountability.
ABOUT ANTONIA GENTRY Antonia Gentry is a dynamic actress whose talent and charisma have captivated audiences worldwide. Raised in Atlanta, Georgia, Antonia discovered her passion for acting at a young age, honing her craft through community theater and school productions.
Antonia gained widespread recognition for her role as Ginny Miller in the Netflix hit series Ginny & Georgia. The show’s success led to record-breaking viewership and an MTV Movie & TV Award nomination for “Best Breakthrough Performance.” Antonia’s dedication to her craft and advocacy for mental health and inclusivity make her a respected voice in the entertainment industry.
Antonia Gentry’s talent, passion, and commitment continue to propel her career to new heights, inspiring others both on and off the screen.
