Hollywood’s Most Glamorous Weekend: GBK Brand Bar’s 19th Annual Luxury Lounge Shines Bright on the Sunset Strip
At The Sun Rose Hotel, perched on the legendary Sunset Strip, Hollywood’s elite gathered for what has become the ultimate pre-awards tradition — GBK Brand Bar’s 19th Annual Luxury Lounge. For two dazzling days, September 12–13, the hotel transformed into a wonderland of luxury, philanthropy, and pure star power.
The vibe? Awards season magic in the air. Over 30 Emmy nominees, presenters, past winners, and fan-favorite stars mingled, celebrated, and indulged in this year’s most coveted experiences — from luxury skincare rituals to dream getaways across the globe.
A Guest List Worthy of the Spotlight
The lounge welcomed a roll call of acclaimed talent, including nominees Jeff Hiller (Somebody Somewhere), Jason Isaacs (Best Supporting Actor), Christian Minkler (The White Lotus), and Emmy presenters Angela Bassett, Craig Robinson, and Harvey Guillen. Stars from The Bear, Hacks, Matlock, Love on the Spectrum, Slow Horses, and more made appearances, alongside beloved icons like Cheri Oteri, Camryn Manheim, Keith David, and Carson Kressley.
Gifts, Glamour & Getaways
Guests were spoiled with this season’s hottest offerings:
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Ritualslane luxury skincare, blending clean science with organic, vegan beauty.
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Exclusive VIP experiences with the LA Chargers.
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Hansen’s Cakes, Ike’s Love & Sandwiches, and Jam Vino’s wine-infused jams for unforgettable indulgence.
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Hertelendy Vineyards, serving 100-point Napa vintages steeped in centuries of heritage.
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Shepard Boy Farms’ premium dog food, crafted with love and zero fillers.
The surprises kept coming — Pilates body alignment, luxury knives from Cat Cora, sustainable Glow Sticks from Corina K Minerals, and breathtaking escapes: a private villa in Fiji, a Turks & Caicos resort stay, and a spiritual retreat in Texas, to name a few. Even the host hotel offered an elegant “staycation” to complete the experience. Music by DJ Dazzler kept the energy vibrant as Mosaic PR ensured the spotlight stayed sharp.
💖 Philanthropy at the Heart
True to CEO Gavin Keilly’s vision, giving back remains central to GBK Brand Bar’s mission. This year, the lounge spotlighted Food on Foot, a Los Angeles nonprofit transforming lives by providing meals, clothing, job training, and housing to unhoused neighbors. Over the years, GBK’s lounges have helped raise more than $10 million for charities — proof that glamour and generosity can walk hand in hand.
As the curtains closed on this year’s lounge, one thing was clear: GBK Brand Bar doesn’t just create events — it creates experiences that blend Hollywood sparkle with meaningful impact.
Legacy. Luxury. Heart.
