Rudi’s Rocky Mountain Bakery Announces New Gluten Free Sandos with JUSTIN’S® Classic Peanut Butter

Rudi’s Fulfills Request of Gluten Free Communities to Offer Gluten Free Sandos in Time for Filling Back-to-School Lunchboxes

Developed to meet the demands of the growing gluten-free market, Rudi’s and JUSTIN’S Peanut Butter have risen to the occasion to provide a PB&J everyone can enjoy at the lunch table.

Rudi’s Rocky Mountain Bakery, known for its delicious, wholesome organic, and gluten-free breads, frozen innovations, and breakfast sandwiches, today announced the launch of Rudi’s Gluten Free Sandos with JUSTIN’S® Peanut Butter. The 4-Count Gluten Free Sandos are available in two varieties: peanut butter and grape, and peanut butter and strawberry for $8.99 starting at Giant Company, Hy-Vee, King Soopers, and Wakefern stores.

“Rudi’s number one consumer request is for a gluten-free version of our ever-popular peanut butter and fruit spread Sandos.” said Jane Miller, CEO of Rudi’s Rocky Mountain Bakery. “We want everyone to be able to enjoy these classic Sandos, so we are pleased to launch our new, delicious Gluten Free Sandos with JUSTIN’S® Peanut Butter just in time for back-to-school lunchboxes and as an anytime snack for our gluten-free customers. At Rudi’s, we’re committed to using real, non-GMO ingredients in our products, which makes our partnership with Justin’s a natural fit for these Sandos.”

“We are honored and proud to collaborate with Rudi’s, a brand that shares Justin’s like-minded values, on their new Sandos offerings. We’re excited to bring traditional flavors to consumers in a mindful and accessible way,” said Jonathan Gallagher, Director of Justin’s.

Rudi’s Gluten Free Sandos are third-party certified gluten-free and are made on dedicated gluten-free equipment. Pockets of Rudi’s soft, crustless gluten-free original bread are stuffed with JUSTIN’S® Classic Peanut Butter and fruit spread, which offers more fruit and less sugar than the traditional jam or jelly. The result is the perfect, classic PB&J experience with no crusts, gluten, dairy, or dirty dishes.

Developed by Rudi’s Chief Innovation and Strategy Officer, Justin Gold, Rudi’s Sandos offer consumers better bread and better spread. Justin identified a gap in the market for convenient, delicious, ingredient portable PB&J Sandwiches that would provide energy for kids and adults alike. He also knows more than 20% of Americans avoid gluten or have avoided gluten, and they should not miss out on enjoying this classic sandwich. Prior to joining Rudi’s in 2023, Justin led Justin’s Nut Butters as founder and CEO for over 15 years, where he became an expert in all things peanut butter, prioritizing nutritious, additive-free ingredients.

Two young girls eating new gluten free Sandos from Rudi's at a counter top

Rudi’s offers four additional varieties of Sandos, including Rudi’s Sandos with Peanut Butter and Strawberry Spread, Rudi’s Sandos with Peanut Butter and Grape Spread, Rudi’s Sandos with Roasted Seed and Grape Spreads (nut-free), and Rudi’s Sandos with Roasted Seed and Strawberry Spreads (nut-free).

For more information on Rudi’s Sandos and other products, including Rudi’s Bread, Texas Toast, and Breakfast Sandwiches, please visit rudisbakery.com/products. In addition, you can find a store locator at rudisbakery.com/storelocator.

Rudi’s encourages consumers to write a letter requesting that the new Gluten Free Sandos be added to shelves at their local grocer. Rudi’s will collect the letters and share them with retailers to ensure they see the overwhelming demand for Gluten Free Sandos. Send letters to:

Rudi’s Bakery
Attn: Sandos Department
3300 Walnut St., Suite C
Boulder, CO 80301

About Rudi’s Mountain Bakery

Founded in 1976 as a small Colorado-based business, Rudi’s Bakery has provided delicious, wholesome organic and gluten-free breads to families across the country for nearly five decades. The product lineup includes organic and gluten-free sourdough loaves, wraps, buns, English Muffins, and much more. Recently, Rudi’s launched into delicious, real, convenient frozen prepared foods like Texas Toast, Sandos, and Breakfast Sandwiches. Rudi’s products are always baked with only real ingredients and are available in stores nationwide, including Whole Foods Market, Kroger, and Sprouts. Rudi’s is backed by Mayfair Equity Partners, based in London. To learn more about Rudi’s, visit https://rudisbakery.com/ and follow @rudisorganic on Instagram.

About Justin’s

Justin’s spreads goodness everywhere it goes with delicious nut butters and USDA-certified organic chocolate treats made from simple, mindfully-sourced ingredients that are so irresistible, it’s nuts. From the iconic squeeze packs that fuel active lifestyles with convenient nutrition to the one-of-a-kind grind that makes its nut butters unlike any other, Justin’s works to help support a food system that makes each day and each bite better, one nut at a time.

Learn more at Justins.comInstagram.com/JustinsFacebook.com/JustinsNutButterTikTok.com/justinsbrand, and Pinterest.com/Justins.




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Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.

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