Tacotarian Named Nation’s Restaurant News 2025 Hot Concepts Award Winner for Innovation in Plant-Based Dining
Tacotarian, the popular plant-based Mexican eatery founded in Las Vegas, has been honored as one of Nation’s Restaurant News’ 2025 Hot Concepts. This prestigious award recognizes the fastest-growing and most innovative restaurant brands that are shaping the future of dining in the U.S.
Each year, Nation’s Restaurant News selects a shortlist of standout restaurant concepts that are rapidly expanding, driving industry innovation, and capturing the attention of today’s consumers. Tacotarian was named alongside other leading brands redefining modern dining with bold flavors and fresh ideas.
Co-founder Dan Simmons expressed pride over the recognition, saying, “Being named a Hot Concept is a huge honor. When we started Tacotarian, our mission was clear — to prove that plant-based food can be fun, flavorful, and inclusive. This award reaffirms that we’re not just serving tacos; we’re making a meaningful impact.”
Founded in 2018, Tacotarian has grown from a single storefront in Las Vegas to a multi-location brand with six restaurants across Nevada and California, supported by a rapidly expanding franchise program. The brand has earned a devoted following among vegans, flexitarians, and food lovers seeking creative, plant-based options. Tacotarian proudly offers what it calls the “largest selection of vegan tacos in the universe.”
Expanding beyond its restaurant footprint, Tacotarian recently launched Tacotarian at Home, a retail line of shelf-stable, plant-based taco fillings. These products are now available in grocery stores nationwide and will soon be offered on Amazon, further solidifying Tacotarian’s position as a leader in plant-based innovation and accessibility.
About Tacotarian:
Tacotarian is a women- and Latin-owned plant-based Mexican eatery dedicated to delivering bold flavors and sustainable values. Since its inception in 2018, Tacotarian has redefined fast-casual dining by focusing on inclusivity and environmental stewardship — all while serving delicious vegan tacos that are winning hearts and palates across the U.S.
