Mouton Cadet Launches FRESH: A Bold, Organic, Vegan Wine Collection for the New Generation
With a playful nod to legacy and a strong step into the future, Mouton Cadet introduces FRESH, a new collection of organic, vegan wines designed for a more spontaneous and socially conscious generation.
Inspired by the same adventurous spirit that led Baron Philippe de Rothschild to create Mouton Cadet in 1930, his great-grandchildren – Mathilde, Nathan, and Pierre – now bring their own voice to the brand. At the age their ancestor first disrupted the wine world, they’re doing it again — only this time, with sustainability, casual elegance, and inclusivity at the heart.
🍇 Fresh, Organic & Vegan — But Not Just for Health Seekers
All three wines in the collection are organic and vegan, aligning with the values of many modern consumers. But let’s be clear: not all vegans are health-focused. Veganism is not just about health — it’s a lifestyle, a philosophy, a stand for the planet, animals, and ethical choices. Mouton Cadet’s FRESH line embraces this broader meaning, offering wines that speak to ethics and enjoyment, not dietary labels.
✨ Meet the Collection:
Mouton Cadet Rouge x Pierre
A Bordeaux red made to be chilled? Absolutely. This light, fruit-forward red flips tradition on its head with a production style that blends red and rosé techniques, preserving fruitiness and delivering a crisp, vibrant wine perfect at 47–50°F.
Mouton Cadet Blanc x Nathan
Crafted from Sauvignon Blanc, this white wine blends nature-inspired freshness with an urban cool. Think candied citrus, bergamot, and honeysuckle — made to be sipped under a canopy of trees or city lights.
Mouton Cadet Rosé x Mathilde
Pale pink and full of joy, this rosé bursts with raspberry, lychee, grapefruit, and redcurrant. Designed for stylish afternoons, picnics, or an easy sunset toast.
📦 Available at select wine stores, bars, restaurants, and Wine.com, with a recommended retail price of USD 18.99.
