Nicki Minaj and LØCI Step Boldly Into the Future With the 100% Vegan DØPAMINE Collection
On April 7th, 2025, global superstar Nicki Minaj and UK-based vegan sneaker brand LØCI released their highly anticipated second collaboration: DØPAMINE — a limited-edition sneaker collection that merges bold design, high performance, and environmental consciousness.
This launch is more than just a fashion drop — it’s a statement of intent. A symbol of how fashion, creativity, and sustainability can work together to create something truly transformative.
💫 What Is DØPAMINE?
The name says it all. “Dopamine signifies that beautiful rush you feel when you’re at your happiest place & higher self,” says Minaj. It’s that sense of elevation, of connection — with your purpose, your movement, your power.
From the dynamic oversized lacing to the sculpted EVA midsoles designed for superior cushioning, each pair of DØPAMINE sneakers reflects Minaj’s signature fearless energy. The multi-textured upper and vibrant five-color palette make these sneakers stand out not just as footwear, but as wearable art.
But beneath the bold aesthetic lies something even more powerful.
🌎 Fashion That Feels Good: 100% Vegan & Made From Ocean Waste
True to LØCI’s mission, the DØPAMINE collection is made entirely from vegan next-gen materials, with every pair repurposing 20 plastic bottles rescued from oceans and landfills. This approach not only diverts plastic waste but also brings attention to the urgent need for more eco-conscious design in fashion.
LØCI’s rise has been meteoric, and for good reason. Founded in 2021 by Emmanuel and Frank Eribo, the brand has quickly become a favorite among celebrities and changemakers alike. Their commitment to clean design, sustainability, and social impact sets them apart in an often wasteful industry.
👟 Nicki Minaj: The Creative Force Behind the Brand
As a key equity owner in LØCI, Nicki Minaj is far more than a celebrity ambassador. She’s actively shaping the brand’s creative vision and championing its message of empowerment and impact.
“It’s just you & nature. Just you in that reflection. What will you give today? Will you walk or will you run? We can’t just stand here,” Nicki shares.
Her words — like the collection itself — are a call to action. For movement. For joy. For change.
Whether you’re walking the city or running toward your goals, DØPAMINE is built to support your journey with style, substance, and soul.
✊ A Black-Owned Brand Challenging the Norm
LØCI is proudly Black-owned — a fact that CEO Emmanuel Eribo says fuels their determination to redefine not only fashion, but also representation in the sustainable space.
“Collaborating with Nicki Minaj has been an incredible experience. She brings an unmatched level of creativity and vision to everything she does,” says Eribo. “This collection reflects not only her bold style but also the way she pushes boundaries — something we at LØCI believe in every day.”
📦 Limited Drop — Don’t Miss It
The DØPAMINE collection is available in five electrifying colorways, priced at $145 USD, and only available through the official LØCI website.
🗓️ Launch Date: April 7, 2025
🌐 Shop the collection: www.lociwear.com/Nicki
📩 Press contact: [email protected]
🐾 A Personal Footnote From Târgu Mureș…
On the same day the DØPAMINE collection dropped, something quietly beautiful happened here in Târgu Mureș. We found a young, joyful dog wandering nearby. No tags. No answers yet. But full of light and love.
On this Guru Rinpoche Day, a sacred time in Tibetan tradition devoted to compassion and protection of all beings, we were reminded of what true care looks like — whether in a global sneaker drop or in the everyday kindness of keeping a soul safe.
Coincidence? Or just a small, heartfelt echo of what this world can be when we lead purposefully.
🧡 At vegnew.world, we celebrate these moments of intersection: where design meets ethics, where sustainability becomes style, and where action grows out of compassion.
