Dove Brings Humor to Skincare with First-Ever Comedic Ad During SNL50 🎭✨
Dove has made a splash in the world of comedy, debuting its first-ever comedic TV ad during the highly anticipated SNL50: The Anniversary Special. The campaign, created in collaboration with Maximum Effort, celebrates the launch of Dove’s most moisturizing body wash yet—and it does so with a hilarious take on one of the most cringeworthy words in the English language: “moist.”
While “moist” might make some people shudder, Dove Deep Moisture Body Wash is something to love, delivering 24-hour lotion-soft skin, straight from the shower. Certified by GLI and backed by patented Renewing MicroMoisture™ technology, the newly reformulated body wash provides superior hydration, working with the skin’s natural renewal process to deeply nourish and lock in moisture like never before.
The Ad: A Moisturizing Satire 🎬
The 30-second spot humorously plays out a focus group scenario, where four women excitedly discuss Dove’s new body wash—until they’re faced with a marketing campaign that takes “moist” to the extreme. Enter Mrs. Moist, an over-the-top mascot paired with an equally ridiculous jingle, pushing the word to new, cringeworthy heights.
After premiering on NBC during SNL50, the ad is now available on Dove’s social channels, inviting audiences to embrace the humor while celebrating the brand’s commitment to deep hydration.
Why This Body Wash is a Game-Changer 🚿
Dove’s #1 dermatologist-recommended body wash is now better than ever, thanks to:
✅ Millions of moisturizing microdroplets that go beyond surface hydration.
✅ Patented Renewing MicroMoisture™ technology that nourishes the skin barrier.
✅ Sulfate- and paraben-free formula, stored in a 100% recycled plastic bottle for sustainability.
✅ PETA Approved Vegan certification, ensuring ethical beauty.
“Our first-ever comedic ad is a celebration of moisture during one of television’s most iconic moments,” said Kathryn Fernandez, Head of Dove Purpose & Engagement, Unilever North America. “While the word ‘moist’ may divide opinions, one thing we can all agree on is that we love moisturization that lasts. With Dove Body Wash, hydration doesn’t stop in the shower—it keeps working all day long.”
More Than Just Skincare – A Commitment to Confidence & Sustainability
Beyond superior hydration, Dove continues its mission of empowering confidence and redefining beauty standards through its Real Beauty Pledge. The brand remains committed to:
💙 Portraying real women with honesty and diversity.
💙 Rejecting digital distortion in all advertising.
💙 Helping young people build self-esteem through the Dove Self-Esteem Project.
Experience the Difference
The NEW Dove Deep Moisture Body Wash is now available at Amazon, Target, Walmart, and other major retailers. Find the best formula for your skin at Dove.com.
