Natural Grocers® Introduces Six New Private-Label Household Cleaning Products for a Healthier, Cleaner Start to the New Year
Looking to kick off the new year with a cleaner, healthier home? Natural Grocers®, the largest family-operated organic and natural grocery retailer in the U.S., has expanded its private-label line of Household Cleaning Products with six exciting new additions. These innovative products align with Natural Grocers’ commitment to offering eco-friendly, health-conscious solutions.
All new products in the Natural Grocers® Brand cleaning line are vegan, cruelty-free, and free of parabens, phthalates, sulfates, and synthetic fragrances. To further support sustainability, the products are packaged in containers made from renewable sugarcane materials.
“At Natural Grocers, we’re dedicated to growing our house brand across all departments, especially household supplies that align with our commitment to health and sustainability,” said Raquel Isely, Vice President of Marketing. “Many conventional cleaning products contain harsh chemicals and ingredients linked to health and environmental risks. That’s why we require full ingredient transparency on all our household cleaning products, even though federal guidelines don’t mandate it. Every choice matters, from the laundry room to the kitchen sink, and we’re thrilled to offer these effective, Always AffordableSM cleaning products for everyday messes.”
New Household Cleaning Products & Pricing
- Limited Edition Dish Soap – Spiced Apple: $3.99 (24 oz)
- Laundry Stain Remover – Floral Fresh: $6.99 (26 oz)
- Organic Fabric Softener – Lavender: $5.99 (32 oz)
- Organic Fabric Softener – Free & Clear: $5.99 (32 oz)
- Daily Shower Cleaner – Mint Eucalyptus: $4.99 (26 oz)
- Organic Fruit & Veggie Wash: $4.49 (16 oz)
- Organic Multi-Surface Cleaner – Unscented: $4.29 (26 oz)
Expanding the Natural Grocers Private Label
Since its inception in 2016, the Natural Grocers house brand has grown to include over 800 high-quality products available exclusively at Natural Grocers stores. Recent additions include seasonal bath bomb scents such as Peppermint, Eucalyptus, Wildflower, and Pumpkin Spice. Shoppers can also look forward to premium Organic Coffee Pods and more products at Always Affordable PricesSM in the coming months.
Commitment to Standards
Natural Grocers upholds strict product guidelines, ensuring that grocery and household products are free from artificial flavors, preservatives, synthetic colors, and hydrogenated oils. All produce sold is USDA-certified organic, and the company exclusively offers pasture-raised, non-confinement dairy and free-range eggs.
About Natural Grocers by Vitamin Cottage
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a leader in providing natural and organic groceries, body care items, and dietary supplements. The company operates 167 stores in 21 states, offering a shopper-friendly experience with affordable pricing. Headquartered in Lakewood, CO, Natural Grocers is also committed to community engagement and crew support, investing over $15 million in compensation and discretionary payments for its team in 2024.
For more information, visit www.naturalgrocers.com.
Media Resources
- Access the media kit here for product photos, pricing details, and additional information.
- To learn about Natural Grocers’ household product standards, click here.
- For press inquiries or sample requests, contact Katie Macarelli at [email protected].
SOURCE: Natural Grocers by Vitamin Cottage, Inc.
