Haus Labs by Lady Gaga Expands Retail Presence to Sephora at Kohl’s Nationwide
Haus Labs by Lady Gaga, the innovative, science-driven, clean artistry makeup brand, is set to expand its reach by launching at Sephora inside Kohl’s stores across the nation and on kohls.com starting August 26. A diverse and curated selection of Haus Labs products will be available, including best-sellers, award-winning items, viral sensations, and the full range of all 51 shades of the Triclone Skin Tech Foundation and all 31 shades of the Triclone Skin Tech Hydrating + Depuffing Concealer. This expansion marks a significant milestone in the exclusive partnership between Haus Labs by Lady Gaga and Sephora. The lineup at Sephora at Kohl’s will feature 132 SKUs across eight product categories, including complexion, cheek, lip, and eye products, with prices ranging from $16 to USD 49, covering both mini and full-size options. Haus Labs is dedicated to bringing its high-tech, high-performance, and highly pigmented products—Created with Kindness™: clean, cruelty-free, and vegan—to more consumers across the United States through this collaboration with Sephora and Kohl’s.
“We are thrilled to build on our brand’s momentum by expanding into Sephora at Kohl’s, bringing Haus Labs by Lady Gaga to new beauty consumers across America,” said Ben Jones, CEO of Haus Labs by Lady Gaga. “The demand for our brand has been incredible, and we’re excited to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the perfect time for another win-win.”
Since its launch in June 2022, Haus Labs by Lady Gaga has seen remarkable growth, broadening its global presence through strategic partnerships with Sephora. Initially introduced in 25 Sephora stores and online across the U.S. and Canada, the brand expanded to all Sephora locations in North America by September 2022, coinciding with the launch of the Triclone Skin Tech Foundation. The brand further expanded internationally to Sephora U.K. in June 2023, followed by a March 2024 rollout in 12 additional countries across Sephora Europe.
“We are excited to see the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl’s is yet another exciting milestone,” said Alison Hahn, SVP Makeup & Fragrance Merchandising at Sephora. “Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients. This expansion is a testament to the brand’s commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more shoppers, who we know have eagerly anticipated this launch.”
Customers shopping at Sephora inside Kohl’s will have access to a broad selection of Haus Labs by Lady Gaga products, including:
- Color Fuse Glassy Blush Balm in all eight shades, such as “Glassy Hibiscus,” “Glassy Pomelo,” “Glassy Rosette,” and “Glassy Lilac.”
- Color Fuse Blush Powder in all six shades, including the popular and frequently sold-out “Fire Moon.”
- All 51 shades of the award-winning Triclone Skin Tech Foundation and all 31 shades of the Triclone Skin Tech Hydrating + Depuffing Concealer.
- Translucent Bio Blurring Loose Setting Powder, available in a universal shade.
- Select award-winning and viral Bio Radiant Gel Powder Highlighter shades including “Fire Opal” and “Rose Quartz”, Le Monster Lip Crayon, PhD Hybrid Lip Oil, and PhD Hybrid Lip Glaze.
ABOUT HAUS LABS BY LADY GAGA™ // @hauslabs // hauslabs.com // #hauslabs
Haus Labs by Lady Gaga™ is an internationally acclaimed, pioneering clean makeup brand powered by innovation and skin care science, delivering high-tech, high-pigment, high-performance products. Our offerings are proprietary, first-to-market, and patent-pending, infused with skin-loving ingredients, and packaged in chic, sustainable packaging. Haus Labs celebrates all ages, shapes, sizes, ethnicities, genders, identities, and skill levels. All Haus Labs products are Created with Kindness™: clean, cruelty-free, and vegan™ and HausTech Powered™. Haus Labs is available exclusively at Sephora in the U.S., Canada, U.K., and Europe, and now at Sephora inside Kohl’s. Additionally, the products are sold on hauslabs.com, where $1 from every online purchase supports Lady Gaga’s Born This Way Foundation, which empowers and inspires young people to create a kinder, braver world that supports mental wellness.
SOURCE: Haus Labs by Lady Gaga
