COLAB Unveils Groundbreaking Additions to Its Award-Winning Dry Shampoo Range: Pure Nude and Beach Texture
Innovative Formulas Cater to Sensitive Scalps and Embrace the Beach Wave Trend
In a move that underscores its position as a leader in haircare innovation, COLAB, the dry shampoo specialists, are excited to announce the expansion of their multi-award-winning product line with two revolutionary offerings: Pure Nude and Beach Texture. These new products are set to redefine the standards of scalp care and hair styling, addressing consumer needs with cutting-edge solutions.
A recent study initiated by COLAB revealed a significant demand for scalp-sensitive hair products, with over 60% of participants expressing concerns over scalp sensitivity, and 68% actively seeking products that offer added scalp care benefits. In response, COLAB developed Pure Nude, a formula designed specifically for individuals with a sensitive scalp. Enriched with soothing ingredients like chamomile and vitamin E, Pure Nude is dermatologically approved for sensitive scalps. It features a lightly scented formula, catering to the 75% of consumers desiring minimal to no fragrance in their hair products. True to COLAB’s ethos, Pure Nude absorbs oils, refreshes roots, and provides an invisible finish, ensuring a flawless hair day for everyone.
Amidst the soaring popularity of the #beachwaves trend on TikTok, which has amassed 866 million views, COLAB introduces Beach Texture. This product is tailored for those looking to add natural-looking texture and tousle to their hair. Beach Texture not only refreshes and absorbs oil but also imbues hair with a sea-swept hold, enhanced by a delightful summer scent of coconut and orange. Enriched with coconut water and vitamin E, it offers added care for both hair and scalp.
COLAB’s commitment to excellence is evident in these technical and revolutionary formulas. Both products are dermatologically approved, vegan, and cruelty-free, embodying the brand’s dedication to ethical and sustainable beauty solutions. These innovations are designed to refresh, style, and extend the time between hair washes, catering to the modern consumer’s needs.
Availability: Pure Nude and Beach Texture are now available for purchase, priced at $8.98 and $9.98 respectively. Consumers can find these latest additions across major retailers including Target, Walmart, Rite Aid, and Meijer.
COLAB invites everyone to experience the future of hair care with these exciting new products. Embrace the convenience, care, and style offered by Pure Nude and Beach Texture, and join COLAB in celebrating this significant milestone in haircare innovation.
About COLAB: COLAB is a pioneering brand in dry shampoo technology, known for its innovative approach to hair care. With a focus on quality and sustainability, COLAB offers a range of products designed to meet the diverse needs of consumers worldwide.
SOURCE: COLAB
