KVD Beauty, a leading brand in pigmented color cosmetics, has launched a “Follow the Rules // F*ck the Rules” campaign featuring makeup artist Mikayla Nogueira and four winners of a viral social media contest.
The contest, which generated over 14 million views and 900+ TikTok submissions, celebrates the duality of beauty and allows fans to express their identity through makeup artistry. Nogueira, known for her high-impact makeup content, announced the contest in September, inviting participants to post a 45-second TikTok video showcasing their makeup look. The winners were awarded a trip to New York City and mentorship.
KVD Beauty, a makeup brand, has partnered with makeup artist Mikayla Nogueira to create a campaign promoting their latest products. The campaign, which includes Dazzle Long-Wear Eyeshadow Sticks, Good Apple Lightweight Full-Coverage Concealer, Tattoo Pencil Liner, and Everlasting Hyperlight Liquid Lipstick, encourages consumers worldwide to participate in the rule-breaking fun with KVD Beauty. KVD Beauty is known for its high-pigment, high-performance makeup inspired by tattoo artistry, such as their #1 award-winning Tattoo Liner. The brand is 100% vegan and cruelty-free, and they care about the planet. KENDO BRANDS, an innovative beauty brand incubator, owns and operates KVD BEAUTY, which has offices in San Francisco, Paris, Dubai, London, São Paulo, Sydney, and Singapore.
Nogueira, a New England-based makeup artist, began her career as a beauty content creator in March 2020 after going viral on TikTok. She began practicing makeup at the age of 10 and has since taken the beauty world by storm. Mikayla brings not only talent and expertise to the beauty community on social media but also her Massachusetts flair, which is adored by many. The campaign aims to encourage consumers to get involved in the rule-breaking fun with KVD Beauty and celebrate artistry of all kinds.