1 Hotels, the pioneering hotel brand with a mission-driven approach and founded by visionary Barry Sternlicht, has proudly announced the official opening of its inaugural European location, 1 Hotel Mayfair. This flagship establishment is situated in the heart of Mayfair, London, known for its historic charm and Green Park’s tree-lined vistas, delivering the brand’s unique nature-focused concept to central London. The hotel incorporates sustainable design, vertical landscapes, farm-to-table dining, and immersive nature-inspired experiences, enhancing the natural and cultural beauty of the city.
Barry Sternlicht, Founder of 1 Hotels and Chairman of SH Hotels & Resorts, expressed his enthusiasm for the project, stating, “We designed this soothing urban oasis as a fresh, fashionable, contemporary take on timeless traditions. With Green Park as our backdrop, we are focused on reconnecting our guests and visitors to the wonder and magic of London’s natural, cultural, and historical landmarks in an atmosphere that is as relaxed as it is refined.”
Raul Leal, CEO of SH Hotels & Resorts, emphasized the hotel’s purpose-driven ethos, which aligns seamlessly with the Mayfair district’s vibrant tapestry and the rich history of London.
The development of 1 Hotel Mayfair adhered to strict sustainability and biophilic design principles, which are central to 1 Hotels’ commitment to environmental responsibility. The construction decision to retain and refurbish two existing Mayfair buildings instead of building from scratch reduced the project’s carbon footprint, minimized waste, and met BREEAM Excellent standards. The addition of two new floors accommodates 44 beautiful suites, equipped with eco-friendly features and efficient energy management systems.
The hotel boasts a remarkable living green wall of over 1,300 plants, echoing formal garden cascades and providing a stunning welcome to guests. The lobby features a custom-crafted “living” chandelier by artist Patrick Nadeau, suspended from the ceiling, and the raw timber-beamed ceiling, adorned with preserved moss and local plants, exudes an artisanal sensibility. A focus on sustainability extends to the furniture and design elements, including the use of responsibly sourced materials and natural fabrics.
1 Hotel Mayfair offers a variety of sustainable dining experiences. Dovetale, led by Michelin-starred Chef Tom Sellers, offers modern European cuisine made with high-quality ingredients sourced from British farms, growers, and fishermen. Dover Yard is a destination bar overlooking a botanical courtyard, serving zero-waste cocktails and repurposed ingredients. Neighbours is a cafe providing healthy grab-and-go snacks, cold-pressed juices, artisan coffee, and local snacks.
The hotel also features the Bamford Wellness Spa, offering holistic treatments, and the Field House Fitness Centre with state-of-the-art equipment and wellness programs. Guests can access a fleet of electric Audi house cars to explore the surrounding area conveniently.
1 Hotels, managed by SH Hotels & Resorts, is known for its commitment to sustainable luxury and is a brand dedicated to incorporating nature into its design and operations. 1 Hotel Mayfair is a remarkable addition to its expanding portfolio of nature-inspired luxury properties.
Crosstree Real Estate Partners, the private real estate investment firm responsible for the development of 1 Hotel Mayfair, has made substantial investments in the London hospitality market. The firm’s collaboration with 1 Hotels is a testament to its commitment to value-oriented investments in the real estate sector.
1 Hotel Mayfair offers a unique and sustainable hospitality experience that harmonizes with the history and vibrancy of London’s Mayfair district. Its innovative approach to luxury, design, and eco-conscious practices sets it apart as a modern urban oasis.
For more information on 1 Hotel Mayfair, please visit the official website: www.1hotels.com/mayfair.
About 1 Hotels: 1 Hotels is a luxury lifestyle hotel brand inspired by a mission-driven ethos, integrating sustainable design and architecture with exceptional comfort and service. 1 Hotels operates a growing number of nature-focused properties in locations around the world, each designed to connect guests to nature and the local community, while prioritizing sustainability and environmental responsibility.
About SH Hotels & Resorts: SH Hotels & Resorts is a hotel brand management company affiliated with Starwood Capital Group, a global private investment firm. SH Hotels & Resorts operates luxury hotel brands, including 1 Hotels, Baccarat Hotels & Resorts, and Treehouse Hotels, all of which offer innovative and dynamic hospitality experiences.
About Crosstree Real Estate Partners: Crosstree Real Estate Partners is a private real estate investment firm focused on the UK market. Founded in 2011, the firm combines private equity strategies with local market expertise to unlock value from each transaction. Crosstree has a track record of successful investments across various real estate sectors and is known for its value-oriented investment approach.
