No Ghosting Here! More Than Half of Canadians Admit to Eating Their Kids’ Halloween Candy

A recent Ipsos survey commissioned by hello® products reveals some spooky findings about the Halloween candy consumption habits of Canadians and their oral care routine. No ghosting here – key findings include:

  • Almost six in ten (57%) Canadians who hand out Halloween candy say they have to run out to buy more before October 31st because they’ve already eaten some of it;
  • More than half (58%) of Canadian parents admit to eating their kids’ Halloween candy after they’ve gone to bed;
  • British Columbians appear to have the biggest sweet tooth nationwide as significantly more fess up to making multiple grocery runs to replenish their trick-or-treating supply;
  • Nine in ten (90%) Canadian parents say they make their children brush their teeth thoroughly before bed on Halloween night;
  • 10% of Canadian parents give their kids a pass on brushing their teeth before bed on Halloween night.

“It’s reassuring to know that nine in ten (90%) Canadian parents have a brush time routine with their children that they follow every night before bed including on Halloween night,” says Salma Kaddouri, Integrated Marketing and Communications Lead at Colgate-Palmolive. “Poor oral health can be scary, leading to cavities and tooth decay. Being mindful of candy consumption is important, and prioritizing an established oral care routine while having fun in the process is a step in the right direction.”

Brushing your fangs after goblin’ up those Halloween treats is easy with thoughtfully formulated hello® toothpaste made with yummy flavours like watermelon and bubble gum, while free from the spooky stuff like parabens and dyes.

Offering better brushing for the whole family that’s truly mint to be, hello®‘s assortment of eerie-sistable toothpaste includes charcoal epic whitening fluoride free toothpaste, goodbye plaque, hello whitening fluoride free toothpaste, watermelon kids fluoride free toothpaste, and naturally whitening fluoride toothpaste.

About hello®

Say hello to friendly personal care that rocks thoughtfully sourced, effective ingredients and designs that’ll make you smile. hello® products are made in North America with globally sourced ingredients, and are vegan, cruelty-free and free of dyes, artificial sweeteners/flavours, parabens, microbeads and triclosan. Anything less would be unfriendly. Learn more + smile more at and follow on Instagram.

About the Study

These are some of the findings of an Ipsos poll conducted between September 29th and October 5th, 2023, on behalf of hello®. For this survey, a sample of 1,282 adults aged 18+ in Canada was collected with a boosted sample of 500 parents. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.1 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

SOURCE: hello

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Adrienn Sarkany
Adrienn Sarkany
Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.