Attitude Unveils New Pregnancy & Baby Collections, Easing the Choice of Quality Products During Life-Changing Moments

Powered by kindness, transparency, and solidarity, ATTITUDE™, the Canadian leader in beauty and home care products that has been committed to progressing a uniquely wasteful society , is proud to introduce their exceptional standards to two solid body care collections for pregnant women and babies. Inspired by young parents’ daily lives and the desire to offer high quality, plastic-free, and vegan products, ATTITUDE’s Blooming Belly™ and Baby Leaves™ in bar products are EWG VERIFIED™ and packaged in FSC-certified cardboard sourced from sustainable forests.

The new ATTITUDE Blooming Belly™ and Baby Leaves™ in bar collections are made up of 8 solid, plastic-free body care products to meet every need, from breastfeeding, pregnancy, and newborn care. Formulated with 99.2% ingredients of natural origin, Blooming Belly™ and Baby Leaves™ let you enjoy tender, bonding family moments with complete peace of mind.

Blooming Belly™ Collection:

  • Pregnancy Nursing Balm ($15.95)
  • Pregnancy Stretch Mark Prevention Oil ($19.95)
  • Pregnancy Body Butter ($19.95)

Baby Leaves™ Collection:

  • Baby Face & Cheeks Balm ($15.95)
  • Baby Massage Oil ($15.95)
  • Bay Diaper Cream ($15.95)
  • Baby Shampoo & Body Soap ($15.95)

“From the beginning, ATTITUDE™ has sought to create clean, accessible, and effective products for the whole family. Almost five years ago, we decided to raise the bar by offering plastic-free options that are just as effective. Today, we’re delighted to introduce Blooming Belly and Baby Leaves , which we see as the future of body care for mothers and babies.” stated JF Bernier, Co-Founder and CEO.

The Blooming Belly™ and Baby Leaves™ Collections are available on and

ATTITUDE™ is revolutionizing the beauty industry with clean, performance-proven products in eco-innovative packaging. The products are EWG VERIFIED™, PETA certified, and formulated with advanced naturally derived ingredients to deliver the best for the body and the planet. ATTITUDE™ has its own in-house laboratory and state-of- the-art facility, giving them the scale to enhance their unique ability to invent and develop new, high-quality products.

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Adrienn Sarkany
Adrienn Sarkany
Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.