Balenciaga Unveils LUNAFORM™, a Cutting-Edge Biomaterial, at Paris Fashion Week

GOZEN, a revolutionary biomaterials startup, is thrilled to announce the launch of LUNAFORM, an advanced biomaterial that made its debut appearance on the Balenciaga runway at Paris Fashion Week last Sunday.

LUNAFORM is a first-of-its-kind sustainable material that is plastic and animal-free. The process of creating LUNAFORM combines nature’s ingenuity with cutting-edge science. In a nutrient-rich environment, microorganisms craft ultra-crystalline patterns, and with the introduction of natural agents, a 3D super-material begins to form. From this entirely bio-based foundation, LUNAFORM is derived. The entire process is vegan and non-GMO, and the material, rather than being composed of microorganisms, is the by-product of their innate activity.

Recognizing the material’s unique potential, Balenciaga introduced the Balenciaga LUNAFORM Maxi Bathrobe Coat as part of its Summer 24 collection. The iconic luxury fashion house is known for its unorthodox, mold-breaking designs and beautiful craftsmanship, making the partnership a natural fit.

The partnership between Balenciaga and GOZEN is the culmination of two years of collaboration, during which the teams worked tirelessly to develop the material to Balenciaga’s requirements.

LUNAFORM emerged from the symbiosis between nature and technology. Unlike plant leathers – which are typically composed of a mixture of materials – LUNAFORM is created from a single process, enabling its tensile strength to surpass that of plant and mycelium-based materials – as tested according to external standards. With a thickness starting from just 0.2 mm, it is stronger and finer than traditional animal leather and features a natural drape and softness that sets it apart from existing alternatives. Produced in large 13 square foot sheets of customizable thickness and texture, LUNAFORM offers unprecedented design versatility, as showcased in the Balenciaga LUNAFORM Maxi Bathrobe Coat.

Ece Gozen views the collaboration between Balenciaga and GOZEN as more than a partnership. For her, it’s a manifestation of GOZEN’s deep-rooted beliefs. She reflects, “Our mission transcends material innovation. It’s about reimagining our relationship with the natural world. By partnering with a visionary brand like Balenciaga, we’ve come one step closer to our goal.”

LUNAFORM is set to open new possibilities for consumers to make environmentally responsible choices without sacrificing high-end design. As the adoption of LUNAFORM gains traction, it is expected to inspire other brands to embrace eco-friendly materials and practices, ultimately fostering a more sustainable future for the fashion industry.

For more information about LUNAFORM and GOZEN’s commitment to sustainable biomaterials, please visit www.gozen.world.

About GOZEN:

GOZEN is a biocreation startup founded by Ece Gozen. GOZEN’s mission is to reshape how we interact with the world around us, advocating for natural connection and a balance between creative expression and the sanctity of our planet. Gozen’s timeless process combines the ancient practices of harnessing naturally occurring processes with cutting-edge technology. This transforms organic elements into applied innovation – like their debut material, LUNAFORM. GOZEN is backed by Happiness Capital, Accelr8, and SOSV.

Media Contact:
Helen Sharp
713.385.3008
[email protected]

SOURCE: Gozen




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Adrienn Sarkany
Adrienn Sarkanyhttps://vegnew.world/
Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.