Peloton, the global fitness technology leader, is proud to announce a new strategic partnership with New York Road Runners (NYRR), the world-renowned running organization, to enhance the TCS New York City Marathon experience and promote a broader culture of fitness and wellness.
This collaboration marks an exciting chapter for both Peloton and NYRR, as they aim to inspire more people to embrace an active lifestyle and participate in one of the world’s most iconic marathons.
Through this partnership, Peloton will serve as the official fitness and wellness partner of NYRR and the TCS New York City Marathon. The collaboration will include several key initiatives:
- Training Programs: Peloton will develop specialized training programs designed to prepare runners for the TCS New York City Marathon. These programs will be available on the Peloton App, ensuring accessibility for all participants.
- Community Engagement: NYRR and Peloton will create a joint online community, bringing together Peloton’s vast global membership with NYRR’s dedicated running community. This will foster a sense of camaraderie and support among runners, both on the roads of New York and virtually.
- Race Day Experience: Peloton will enhance the race day experience by providing entertainment along the marathon route, including live music and exclusive cheering sections for Peloton members.
- Interactive Events: The partnership will feature interactive events, such as virtual races and challenges, where runners can compete and connect through the Peloton platform.
- Wellness Initiatives: NYRR and Peloton will collaborate on wellness and health programs, encouraging individuals to adopt a holistic approach to fitness, including running, strength training, and recovery.
The TCS New York City Marathon is an iconic event that draws participants from around the world. By joining forces, Peloton and NYRR aim to celebrate the spirit of this beloved marathon and promote a culture of inclusivity, health, and fitness.
“Partnering with NYRR and the TCS New York City Marathon aligns perfectly with Peloton’s mission to make fitness and well-being accessible to all,” said John Foley, Peloton’s CEO. “We are excited to bring our community-driven approach to this historic event, inspiring more people to get active and achieve their fitness goals.”
Michael Capiraso, NYRR’s President and CEO, stated, “We are thrilled to welcome Peloton as our official fitness and wellness partner. Together, we will empower runners and fitness enthusiasts worldwide to achieve their personal best and experience the magic of the TCS New York City Marathon.”
The Peloton x NYRR partnership is set to make a significant impact on the running community and fitness enthusiasts, extending the reach of the TCS New York City Marathon beyond the race itself.
For more information, visit www.onepeloton.com