Grounded People Apparel Inc. (“Grounded” or the “Company”), a Vancouver-based ethical shoe company listed on the CSE under SHOE, is thrilled to introduce its latest innovation: the All SZN Boot Collection. Grounded is dedicated to minimizing the environmental impact of the fashion industry, and its forward-thinking designs combine style and sustainability to address the unique challenges faced by the fashion and footwear sectors.
The newly unveiled All SZN Boot Collection, proudly certified 100% PeTA APPROVED, seamlessly blends fashion and function. These boots feature an advanced sole design with substantial treads suitable for various terrains, including winter conditions, embodying both practicality and style. Grounded has harnessed the power of natural rubber and a cutting-edge eco-friendly vegan leather microfiber called OnMirco to imbue the boots with exceptional qualities such as durability, water resistance, lightweight comfort, and easy maintenance. The colorful lace options available through the LACES Program allow wearers to transform their boots’ look repeatedly while also supporting the charity of their choice.
This remarkable collection encompasses three classic colors: black, brown, and white, all accentuated by sustainable metal D-ring eyelets. The All SZN Boot Collection will be accessible to customers in Canada, the United States, Germany, Italy, Spain, France, and the United Kingdom.
The introduction of the All SZN Boot Collection marks a significant milestone for Grounded. With this expansion, the Company can now offer footwear suitable for year-round wear, establishing a more stable and resilient revenue generation model. Beyond financial benefits, this strategic move is expected to enhance customer loyalty and elevate the brand’s reputation. Grounded is poised to make a substantial impact in the multi-billion-dollar winter footwear market, catering to an underserved niche for stylish and sustainable sneakers ideal for winter conditions.
Maximilian Justus, CEO of Grounded People Apparel, articulated the brand’s ethos, remarking, “At Grounded People, we are staunch advocates for making sustainable fashion an ongoing reality. Our dedicated team has invested significant effort to uphold this philosophy. We believe that this endeavor will instill confidence in our brand, which is founded on the principles of environmental preservation and timeless elegance. Entering the well-established winter footwear market with an innovative design that seamlessly melds function and fashion opens doors to exciting opportunities. This shift from seasonal buying patterns to a more consistent revenue stream aligns perfectly with the interests of our stakeholders.”
About Grounded People Apparel:
Grounded People Apparel Inc., headquartered in Vancouver, British Columbia, is at the forefront of innovative apparel solutions deeply rooted in ethics and sustainability. With a focus on delivering 100% PeTA-approved vegan products, the Company champions fair trade, sustainability, and eco-conscious fashion. Grounded’s journey began with the introduction of high-top and low-cut canvas sneakers in Q4 2021. These footwear items are crafted from ethically sourced materials and produced by fair-trade workers in a 100% vegan facility located in Brazil.
In addition to its commitment to reducing environmental impact, Grounded actively supports the L.A.C.E.S. campaign, offering customers the option of shoelaces associated with various charities endorsed by the Company. Proceeds from shoelace sales directly contribute to these noble causes.