Health-Ade, known for crafting delectable, effervescent beverages that promote a happy and healthy gut, is thrilled to announce its partnership with iHeartMedia, the nation’s leading audio company. This collaboration comes hot on the heels of the investment made by Emmy Award-winning TV and radio host Ryan Seacrest in May, a testament to the growing enthusiasm for gut-healthy beverage options and Health-Ade Kombucha’s position as a trailblazer in this field.
Under this agreement, Health-Ade will harness iHeartMedia’s expansive multi-platform network and signature experiential events to introduce kombucha to a broad and diverse audience. In August, the beloved better-for-you beverage brand kicked off a sweepstakes in collaboration with iHeartMedia, offering two fortunate winners an all-expenses-paid trip to the iHeartRadio Music Festival in Las Vegas this September. This extraordinary journey includes a meet-and-greet with Ryan Seacrest and exclusive VIP access to the festival. The sweepstakes, featuring voiceovers by Ryan Seacrest, is set to run across iHeartMedia’s nationwide platforms.
With a monthly audience of a quarter of a billion listeners, iHeartMedia boasts the widest reach of any media company in the United States. Health-Ade Kombucha will tap into iHeartMedia’s diverse platforms, including broadcast radio, podcasts, digital content, and live experiential events, to reach audiences across the nation. The brand will also leverage iHeartMedia’s impressive lineup of talent, including Ryan Seacrest, to create tailor-made voiceover advertisements that will run year-round. This initiative aligns with Health-Ade’s mission to make kombucha a staple in every American refrigerator.
Joe Robinson, President of Ventures for iHeartMedia, expressed his enthusiasm, stating, “iHeart reaches 9 out of 10 Americans every month and has the capability to build massive product awareness for Health-Ade. Introducing a product that is affordable and healthy is a valuable offering for our listeners, so we are excited to collaborate with Health-Ade to help them meet their goal to bring kombucha to Americans all across the country.”
Charlotte Mostaed, Chief Marketing Officer at Health-Ade, emphasized the significance of this partnership, saying, “Our partnership with iHeart is the next step in our endeavor to take Health-Ade Kombucha mainstream, showing consumers across the country that Health-Ade is the perfect choice to stay refreshed and gut healthy when you’re enjoying life, listening to podcasts, or singing along to your favorite song. We also are very excited about tapping into the voices of iHeart’s trusted hosts, many of whom are already Health-Ade fans and are excited to share their love for kombucha with their millions of listeners.”
Both iHeartMedia and Ryan Seacrest are joining as investors alongside the majority owners First Bev and Manna Tree Partners, uniting to advance Health-Ade’s mission and share the benefits of kombucha with the American populace. This coalition is committed to enhancing human health through access to nutritious foods, such as Health-Ade Kombucha, a satisfying alternative to sugary sodas with probiotic benefits. United Talent Agency and The Wellness Agency also participated in this venture.
This investment comes at a time of substantial growth for the brand. Health-Ade leads the kombucha category in percentage growth and continues to gain new households nationwide through data-driven innovations and groundbreaking partnerships. Earlier this year, the brand expanded its offerings with beloved 16 oz glass kombucha bottles and introduced a line of 11.5 oz take-anywhere aluminum cans in four popular kombucha flavors: Pink Lady Apple, Ginger Lemon, Passion Fruit-Tangerine, and Pomegranate. Health-Ade also embarked on a multi-year partnership with the Los Angeles Dodgers, proudly becoming the official non-alcoholic kombucha partner for the 2023 and 2024 seasons, making Health-Ade Kombucha cans available in select flavors throughout Dodger Stadium.
About Health-Ade Kombucha:
Health-Ade creates delightful, effervescent beverages with gut health benefits, allowing you to trust your gut and showcase your vitality. The brand originated in 2012 at the Brentwood Farmers Market, where it introduced its flagship kombucha drinks. It swiftly garnered a devoted following in Southern California and expanded nationwide, now available in over 65,000 stores, including Whole Foods Market, Sprouts, Safeway/Albertsons, Kroger, Publix, and Target. All Health-Ade products are naturally fermented with top-quality ingredients and are certified organic, non-GMO, gluten-free, and vegan. Each bottle of Health-Ade Kombucha surpasses the World Health Organization’s daily standard for probiotics.