MeEat Chooses Centric PLM to Drive Innovation in the Plant-Based Food Sector

Centric Software®, the leading player in Product Lifecycle Management (PLM), is pleased to announce its collaboration with MeEat, an innovative Finnish plant-based food tech startup. Centric Software offers cutting-edge enterprise solutions designed to support strategic and operational digital transformation objectives across a wide range of industries, from apparel, footwear, and sporting goods to furniture, home décor, consumer electronics, cosmetics, food & beverage, and luxury goods.

Established in 2020, MeEat Food Tech is a forward-thinking plant-based food startup on a mission to create exceptional plant-based products and assist the meat industry in transitioning to plant-based food production. MeEat is an offshoot of a Finnish meat processing company, Pouttu, and their MUU brand leads the Finnish market.

MeEat introduces innovative products in supermarkets that effortlessly replace meat in everyday recipes without compromising on flavor and texture. They have launched 50 products in various sub-categories, including sausages, cold cuts, and ready-made meals. In their unwavering pursuit of innovation, MeEat has turned to fermented fava beans as the hero ingredient in their plant-based meals. These beans are not only highly sustainable but also rich in protein, offering a minimally processed alternative to conventional food sources.

To strengthen their market position and expand internationally, the nimble MeEat team recognized the need to streamline their innovation processes and gain control over their data.

Janna Oksanen, PLM Project Manager at MeEat, explained, “We sought a solution that centralizes all our data to facilitate swift and efficient innovation processes. Currently, our portfolio and new product development data are scattered across various locations and formats, leading to time-consuming manual work and an increased risk of errors.”

Determined to accelerate innovation, enhance collaboration, and alleviate the challenges faced by their team members, MeEat embarked on a quest to find their first Product Lifecycle Management (PLM) system.

Oksanen stated, “We selected Centric Software as our partner due to their platform development expertise and deep understanding of FMCG (Fast-Moving Consumer Goods) business requirements. Centric PLM™ offers superior configurability and features compared to other solutions, and the accessibility of Centric team members during regular office hours will facilitate collaboration.”

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

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Adrienn Sarkany
Adrienn Sarkany
Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.


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