Centric Software®, the leading player in Product Lifecycle Management (PLM), is pleased to announce its collaboration with MeEat, an innovative Finnish plant-based food tech startup. Centric Software offers cutting-edge enterprise solutions designed to support strategic and operational digital transformation objectives across a wide range of industries, from apparel, footwear, and sporting goods to furniture, home décor, consumer electronics, cosmetics, food & beverage, and luxury goods.
Established in 2020, MeEat Food Tech is a forward-thinking plant-based food startup on a mission to create exceptional plant-based products and assist the meat industry in transitioning to plant-based food production. MeEat is an offshoot of a Finnish meat processing company, Pouttu, and their MUU brand leads the Finnish market.
MeEat introduces innovative products in supermarkets that effortlessly replace meat in everyday recipes without compromising on flavor and texture. They have launched 50 products in various sub-categories, including sausages, cold cuts, and ready-made meals. In their unwavering pursuit of innovation, MeEat has turned to fermented fava beans as the hero ingredient in their plant-based meals. These beans are not only highly sustainable but also rich in protein, offering a minimally processed alternative to conventional food sources.
To strengthen their market position and expand internationally, the nimble MeEat team recognized the need to streamline their innovation processes and gain control over their data.
Janna Oksanen, PLM Project Manager at MeEat, explained, “We sought a solution that centralizes all our data to facilitate swift and efficient innovation processes. Currently, our portfolio and new product development data are scattered across various locations and formats, leading to time-consuming manual work and an increased risk of errors.”
Determined to accelerate innovation, enhance collaboration, and alleviate the challenges faced by their team members, MeEat embarked on a quest to find their first Product Lifecycle Management (PLM) system.
Oksanen stated, “We selected Centric Software as our partner due to their platform development expertise and deep understanding of FMCG (Fast-Moving Consumer Goods) business requirements. Centric PLM™ offers superior configurability and features compared to other solutions, and the accessibility of Centric team members during regular office hours will facilitate collaboration.”