Dorel Juvenile, a renowned leader in juvenile products and baby care, is thrilled to announce its partnership with Babylist, the foremost digital destination for growing families, in the grand opening of Babylist Beverly Hills, an exceptional flagship showroom experience that welcomed visitors on August 18, 2023. As a corporation deeply committed to cherishing the preciousness of life, Dorel Juvenile takes immense pride in being one of the pioneering companies chosen to participate in the inaugural Babylist showroom. Together, these two distinguished brands are dedicated to offering parents an array of top-tier products spanning various price ranges, supporting them on the remarkable journey of parenting from the moment of birth and beyond.
The Babylist showroom has been thoughtfully designed to create an innovative and consumer-centric registry-building experience. It features an exclusive section dedicated to the Dorel Juvenile brand family, which includes well-known names such as Maxi-Cosi, Safety 1st, and Tiny Love, highlighting Dorel Juvenile’s unique suite of products that are essential for life with a newborn. Visitors to this space will have the opportunity to peruse and purchase items from the Maxi-Cosi Classic Oat collection and the Tiny Love Black & White Décor collection, available exclusively through Babylist.
The showroom offers eye-catching displays and hands-on trials in realistic settings, such as stroller tracks with various surfaces like cobblestone and brick, a life-size car, and rooms simulating a kitchen and a parents’ bedroom. These immersive experiences enable parents to thoroughly test Dorel Juvenile products and determine how these products seamlessly integrate into their daily lives and cater to their families’ unique needs.
Cathy Carter, President/CEO of Dorel Juvenile North America, remarked, “Dorel Juvenile’s collaboration with Babylist underscores our unwavering commitment to innovation and our dedication to enhancing the parenting journey. Our partnership with Babylist not only brings our products to life but also connects families with the tools and knowledge they need to celebrate and thrive in parenthood.”
Dorel Juvenile Products Available at the Babylist Showroom Include:
– Maxi-Cosi Classic Oat collection, exclusively available at Babylist, featuring the 6-in-1 Minla High Chair and the Cassia Swing, offering families a minimalist and timeless aesthetic.
– Zelia² Luxe 5-in-1 Modular Travel System, comprising the lightweight Mico Luxe Infant Car Seat and a versatile stroller with vegan leather accents for added style.
– Pria™ Max All-in-One Convertible Car Seat, thoughtfully designed with features such as ClipQuik, the one-handed magnetic chest clip, and the Out-of-the-Way spring-assist harness holders for effortless use.
– Emme 360 Rotating All-In-One Car Seat, equipped with FlexiSpin rotation technology, allowing a 360° swivel in all modes of use (rear- and forward-facing) for children weighing 5-100 lbs.
– Tiny Love Black & White Décor Collection, exclusively available at Babylist, featuring the Luxe Developmental Gymini and the 5-in-1 Here I Grow Stationary Activity Center, offering parents a sleek, modern, and sophisticated look.
– The Full Connected Suite includes a Wi-Fi Baby Monitor, Smart Humidifier, Smart Air Purifier, Smart Soother, Under Crib Smart Light, and a Dual Smart Outlet.
Babylist Beverly Hills is open daily from 11 a.m. to 6 p.m PT. For more information on Dorel Juvenile products and the Babylist showroom, please visit www.babylist.com/lp/showroom.
About Dorel Industries:
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization operating two distinct businesses in juvenile products and home products. Dorel’s strength lies in the diversity, innovation, and quality of its products, as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands like Maxi-Cosi, Safety 1st, and Tiny Love, complemented by regional brands such as BebeConfort, Cosco, Mother’s Choice, and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$1.6 billion and employs approximately 4,000 people in facilities located in twenty-two countries worldwide.
Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9 million people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 55 million monthly pageviews and 1.2 million TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.