UNLIMEAT, a prominent player in the alternative meat industry in Asia, is aggressively expanding its presence in the US market. The company has recently unveiled its enticing range of plant-based offerings, which includes UNLIMEAT Korean BBQ, pulled pork, and Mandu, at select natural and organic retailers such as Mollie Stone’s Markets, Berkeley Bowl, Lassens Natural Foods & Vitamins in California, and Good Earth Markets in Utah. This strategic move represents a significant milestone for the company following its successful debut in Albertsons, one of the USA’s largest supermarket chains earlier this year.
Mollie Stone’s Market, a local supermarket chain with nine locations in the San Francisco Bay Area, is renowned for its stringent ingredient standards, ensuring that all organic and natural products meet the highest quality criteria. Berkeley Bowl, located in Oakland, is a well-known supermarket famous for its extensive range of organic and natural offerings, including a variety of vegan food options and locally-sourced produce. Lassens specializes in wholesome, minimally processed, and additive-free products. UNLIMEAT’s successful entry into these natural and organic stores, known for their rigorous selection criteria, is a testament to its commitment to avoiding artificial ingredients and using raw materials that align with clean label standards.
UNLIMEAT’s product lineup at these Natural & Organic Stores consists of three distinct SKUs. Among them, its plant-based Korean BBQ, designed to mimic sliced beef, is a versatile product suitable for various cooking methods, including grilling, frying, and stir-frying. It pairs seamlessly with a wide range of seasonings and marinades, catering to diverse culinary preferences. UNLIMEAT’s pulled pork features a delightful sweet and savory barbecue sauce, providing a unique twist on the classic flavor. Mandu, a Korean-style jumbo dumpling, is generously filled with approximately 30% plant-based meat and an array of vegetables, including cabbage, scallions, chives, and garlic.
In addition to these offerings, UNLIMEAT has introduced a selection of ready-to-heat products inspired by Korean flavors, such as frozen Kimbap and frozen rice balls. The company also plans to relaunch its popular plant-based jerky on Amazon, which quickly sold out after its initial release last year. A representative from UNLIMEAT expressed, “We are committed to continuously offering diverse options to the US market, featuring versatile vegan products made with healthier and cleaner ingredients, infused with a distinctive Korean touch.”
UNLIMEAT specializes in creating nutrient-rich plant-based products using various by-products that are typically discarded during the food production process. These include rice bran, a by-product of brown rice polishing, and defatted soybean powder resulting from soybean oil extraction. The company was born from the concept of reducing waste by repurposing ‘ugly agricultural products’ often discarded due to factors like size, scratches, or uneven color. UNLIMEAT operates the largest plant-based meat-exclusive factory in Asia and is currently launching a variety of K-vegan products with a unique Korean twist.