BeCause, an innovative startup in the realm of enterprise software, is reshaping the approach of hospitality, travel, and tourism industries to manage their sustainability data. Their transformative efforts have materialized in a fresh collaboration with easyJet holidays, aimed at streamlining the acquisition and dissemination of hotel sustainability data.
Under this partnership, BeCause will compile data from hotels certified according to the globally recognized standards set by the Global Sustainable Tourism Council (GSTC). This data will be seamlessly integrated into the easyJet holidays system, enhancing the tour operator’s ability to curate an “eco-certified” hotel selection.
Revolutionizing Sustainability Data Management
BeCause’s cutting-edge sustainability data management solution replaces the manual updating processes currently employed by easyJet holidays. Through this collaboration, hotel sustainability data will be consistently updated within the easyJet holidays database. This ensures that users and travelers have access to the latest sustainability information concerning eco-certified accommodations.
Frederik Rubens Steensgaard, CEO and co-founder of BeCause, emphasized, “Recognizing both easyJet holidays’ need for a scalable sustainability data solution and their genuine commitment to industry transformation through our shared involvement with GSTC, we are enthusiastic about fostering a productive partnership. We are excited to contribute to reducing travel’s environmental impact.”
Boosting easyJet holidays’ Green Initiatives
As part of the easyJet group, easyJet holidays stands as the UK’s rapidly expanding tour operator, with projected year-on-year growth of 60% this summer. This company, honored with The Globes’ Sustainable Future Award, is dedicated to popularizing sustainable holidays. Apart from collaborating with GSTC, easyJet holidays partners with the University of Oxford and the UNWTO to advance sustainable travel.
Matt Callaghan, Director of Customer & Operations for easyJet holidays, shared, “We are committed to creating positive environmental and community impacts in the destinations our customers visit. As traveler interest in the eco credentials of hotels grows, we sought a partner to enhance our hotel sustainability data communication and efficiency as we scale. BeCause perfectly fulfilled these requirements.”
BeCause’s technology infrastructure links certification entities like GSTC and Green Key with travel providers and distributors. This empowers over 11,000 hotels, tour operators, and online travel agencies to furnish travelers with accurate and reliable sustainability data. These processes, historically managed through spreadsheets, emails, and disparate systems, are now poised for transformation. Enhanced efficiency in managing these processes allows travel and tourism companies, like easyJet, to accelerate their sustainability initiatives on consumer platforms.
For more information about BeCause or to connect with CEO and Co-founder Frederik Steensgaard, kindly reach out to Vanessa Horwell at [email protected].
About easyJet holidays
easyJet holidays is the UK’s most rapidly growing tour operator. It carried 1.3 million passengers in its inaugural fully operational year and was recognized as Rising Brand of the Year by Travolution. The company offers value-focused beach, city, and lakeside vacations to over 5,000 hotels across 100+ European destinations. It operates through its website and a network of 5,000 travel agent partners. These ATOL-protected vacations can be secured with a deposit of just £60 per person, encompassing flights, hotel, 23kg luggage, and transfers for beach holidays. easyJet holidays is an ABTA member, and all packages come with the Ultimate Flexibility promise, providing booking flexibility, a refund guarantee, and a best price assurance.
Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focused on three pillars: creating better holiday choices, preserving the uniqueness of holidays, and transforming travel for everyone. Collaborating with the University of Oxford and GSTC, easyJet holidays is dedicated to advancing research, partnerships, and certifications, thus fostering a positive impact on its destinations.
About BeCause
BeCause is an enterprise software company revolutionizing the flow of sustainability data for travel and tourism businesses. With partnerships involving over 11,000 companies, including certified hotels, eco-labels, GreenKey, UN GSTC, and platforms like Booking.com, BeCause’s Sustainability Management Hub empowers organizations to centralize and display their sustainability efforts. This fosters sustainability management within their operations and a competitive edge in their business.
