Venturing into uncharted territory, Sabra is unveiling three extraordinary and flavorful collaborations that combine America’s beloved creamy and irresistible hummus with some of the nation’s most popular boldly flavored brands. Sabra’s latest creations elevate snacking to a whole new level, bringing elements of heat, smokiness, spice, and authentic Texas-style barbecue taste that harmonize perfectly with a variety of pantry essentials.
Introducing Sabra’s Latest Flavor Innovations:
Sabra(r) is breaking new ground by introducing three captivating collaborations that unite America’s favorite velvety and crave-inducing hummus with some of the nation’s most beloved boldly flavored brands. Presenting Buffalo Hummus infused with the fiery essence of Frank’s RedHot(r), BBQ Hummus inspired by the legendary Stubb’s(r), and the zesty Sabra Southwest Hummus.
Experience the irresistible allure of Sabra(r) Buffalo Hummus, expertly crafted with the signature heat of Frank’s RedHot(r).
Indulge in the exceptional blend of flavors with Sabra(r) BBQ Hummus, channeling the distinctive Texas-style Barbecue essence inspired by Stubb’s.
Dive into the vibrant taste of the Southwest with Sabra Southwest Hummus, a perfect companion for satisfying taco cravings.
“These exceptional dips are designed for the true flavor enthusiasts,” commented Sabra’s Global Chief Research, Development, and Sustainability Officer, Olugbenga Diyaolu. “In an era of more frequent snacking, we’re seeking heightened experiences – bolder flavors, more satisfying textures, and more fulfilling choices. Our team has truly outdone themselves in crafting these extraordinary dips! Whether you’re new to hummus or a daily dipper, the creamy texture and bold flavors that Sabra brings to the table will undoubtedly amaze you. With Sabra hummus in your fridge, you’re always ready for a delightful snack.”
Sabra is revolutionizing wholesome snacking with these captivating new combinations. By merging hummus with some of America’s favorite flavors, the brand appeals to hummus aficionados and newcomers alike with delectable, indulgent, and guilt-free snacking options. The inaugural collaboration features the world’s leading hot sauce*, Frank’s RedHot, infusing Sabra Buffalo Hummus with an exquisite blend of flavor and heat. Meanwhile, Sabra Southwest Hummus brings a taste of the Southwest to your afternoon, and Sabra BBQ Hummus inspired by Stubb’s delivers the bold taste of Texas-style Barbecue – a harmonious blend of sweetness and heat.
As part of the broader marketing campaign “The Snack Your Snacks Would Snack on If Snacks Could Snack on Snacks,” two captivating digital shorts have been produced to showcase Sabra Buffalo Hummus made with Frank’s RedHot and Sabra BBQ Hummus inspired by Stubb’s.
This launch marks the beginning of Sabra’s series of fearless flavor innovations, aimed at satisfying every snack craving and expanding beyond the brand’s beloved hummus and guacamole offerings. These crave-worthy snack essentials are available both in stores and online, residing in the deli section of your preferred supermarket.
*Source: Euromonitor International Limited; based on custom research conducted in July 2022 for volume sales (ounces/ml) in 2021 through all retail channels. Hot sauce is defined as a liquid spicy table sauce/condiment with vinegar as a significant ingredient, excluding chili pastes.
About Sabra Dipping Company, LLC:
With roots dating back to 1986 in Queens, New York, Sabra Dipping Company, LLC leads the refrigerated dips and spreads category and is renowned for producing America’s iconic hummus brand. Hummus, a versatile plant-based dip adored by individuals of varying dietary preferences, is at the heart of Sabra’s offerings. Proudly offering an array of hummus and guacamole dips, Sabra’s mission revolves around uniting and delighting the world through planet-positive food.
Sabra hummus is crafted from wholesome chickpeas cultivated on family-owned farms in the Pacific Northwest and manufactured in Chesterfield County, VA. Sabra’s headquarters are located in New York.
Sabra’s product range caters to diverse lifestyles, encompassing choices such as non-GMO**, vegetarian, gluten-free, kosher, and vegan items. These products are accessible across the nation through club stores, supermarkets, specialty retailers, food service, and online platforms.