Women-founded, Women-led Nutrition Brand recognizes the growing Dessert-inspired, Plant-Based brand for its taste profile, minimal ingredient list, and “free from” nutritional guardrails
Simply Better Brands Corp. (the “Company” or “Simply Better Brands” or “SBBC“) (TSXV: SBBC) (OTCQB: PKANF) is pleased to announce its TRUBAR Brand was recognized as a top 10 protein bar to fuel your day by Healthline, one of the fastest growing health information sites with over 200 million visitors monthly. Specifically, the recognition was for TRUBAR’s Smother Fudger Peanut Butter flavor in the “best soft bar” category, as selected by dietitians and testers. Key attributes included: minimal ingredients, not-too-sweet, no artificial aftertaste, soft, smooth, and melts in your mouth. TRUBARS strict nutritional guardrails also reflect all-natural, certified vegan and gluten-free, dairy-free, non-GMO, no sugar alcohols, and low in sugar.
FLAVOR INNOVATION
Building on an earlier announcement of bar flavor expansion of “Get in my Belly, PB and Jelly” and “It’s Mint to be Chip”, TRUBAR now intends to commercialize a “Saltylicious Almond Love/Smother Fudger Peanut Butter”, an “I scream for Orange Cream/Whipped for Key Lime”, and a “Zamn Good Zesty Lemon/Whipped for Key Lime” dual packs for the Club Channel. The new fruity indulgent nutrition flavors are in response to accelerated demand by both consumers and retailers in the United States and Canadian markets. The innovation is planned to launch in Q1 2023.
CATEGORY EXPANSION
Obsessed with blurring the lines between healthy and delicious, TRUBARs have tapped into an entirely new space, which they’re coining as Indulgent Nutrition™. “For so long consumers endured the reality that most snacks either taste good, yet use unrecognizable ingredients, or they use clean ingredients—and taste like cardboard,” said Co-Founder and CEO at TRU BRANDS Inc., Erica Groussman. “One of my critical goals when bringing TRUBARs into emerging markets is to simplify the consumer experience, making it easier for those who aim to eat better but aren’t willing to sacrifice taste in the rapidly growing plant-based, natural, and active lifestyle space. As a follow-up to our protein bar success, we are now stretching the brand into the protein powder category in Q1 2023. The indulgent taste and clean ingredient transparency are a differentiated addition to a growing category where the consumer is demanding more.” TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy-free, no sugar, alcohol, vegan, non-GMO, and gluten-free expected by loyal consumers of the brand. The initial pea protein powder offerings are “Let’s Get Choco-Lit” and “Va-Va-Voom Vanilla” with 15 grams of protein.
RETAIL DISTRIBUTION
As TRUBAR broadens its flavors and categories, it continues to accelerate its channel and distribution footprint through sales velocities that exceed the category. What initially was an online brand, now enjoys a retail footprint in both the U.S. and retail markets with such retailers as Costco, Walgreen’s, Whole Foods, 7-Eleven, and Loblaw’s. “As we look at our retailer growth, we have confirmed significant new distribution at Costco in the U.S in the back half of 2022 and early 2023, a re-entry in Costco Canada in Q4 2022, new retailer placement within Canada in Jon Luca Distributors, as well as expanded distribution into Shoppers Drug Mart. The expansion of innovation, category, channel, and geography remains foundational in our growth not just for TRUBAR, but for SBBC overall. As referenced in our Q3 2022 financial results, SBBC topline is $42.4MM or over 400% vs year ago with a gross margin of 67%.” said CEO at Simply Better Brands, Kathy Casey.
Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company’s mission is focused on leading innovation for the informed Millennial and Generation X generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean-ingredient skincare, and plant-based wellness. For more information on Simply Better Brands Corp., please visit https://www.simplybetterbrands.com/investor-relations.
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SOURCE: Simply Better Brands Corp.
