Siwar Foods has introduced a new range of frozen Pizzas into the Saudi market. The range is based on authentic wood-fired and stone-baked cooking techniques and has been developed by a leading Italian partner, who exclusively manufactures Siwar in the GCC region.
The range features traditional, lifestyle and ‘free from’ choices. Several unique Margherita options and gluten-free will be available. In addition, market-leading plant-based favorites such as Pepperoni, BBQ Texas, and a fully loaded Vegan Vegetarian pizza will feature in Saudi Arabia for the first time.
Commenting on the partnership, CEO Loaye Al-Nahedh said: ‘we are delighted to be partnering with one of Europe’s finest frozen food manufacturers. The pizza range, which is both traditional and innovative, introduces plant-based, vegan, and gluten-free options, bringing our customers superior products at a fair price. Our customers deserve the best and we are confident that our new range will fill a gap in the frozen pizza space, focusing on outstanding taste and quality.
Microwave options including a new Piadina-style pizza, will add the convenience of ‘heat & eat’ in minutes and will be available from Siwar’s ‘Chef in a Box’ vending machines.
The full range of Siwar’s pizzas, ready-to-eat meals, and desserts can be found in leading retailers across KSA or ordered from Siwar’s online channels.
About Siwar Foods: We are a new Saudi FMCG company, focused on redefining the ‘time-saving’ food sector in KSA and the region. Built on an agile business model, we work with leading suppliers to bring ready-to-eat products, inspired by flavors from around the world, to our market. Our products help people live a better life, without compromising on what’s important to them; variety, taste, quality, and affordability. We serve consumer and business sectors, with an omnichannel presence in retail, online, and ‘Chef in a Box’ vending machines, a first for the region. With our commitment to sustainability and an environmentally friendly business approach, we are proudly aligned with Vision 2030.
SOURCE: Siwar Foods
