Chickapea Launches High-Protein Pasta with Loblaw Stores Countrywide


Chickapea is thrilled to announce the launch of its high-protein pasta line into Loblaw Market stores across Canada.

Now the leading brand of pulse-based pasta in the country, Chickapea continues to make good on its mission to create good for the world through nutritious, organic meal options and impactful social contributions.

The brand’s listing with more than 330 Loblaw stores, which include Loblaws, Fortinos, Zehrs, Independent, Atlantic Superstore and more, puts Chickapea’s chickpea lentil pasta on shelves at well over 3,000 locations across North America.

“Since launching Chickapea in 2016, we have seen dramatic and exciting growth year-over-year,” said Chickapea Founder and CEO Shelby Taylor. “This expanded listing in Loblaw stores will help us meet market demand and make it more convenient for our fans, and anyone looking for healthy versions of the foods they love, to find and enjoy our products.”

Although the business has experienced rapid growth, Taylor has ensured its positive impact every step of the way. As both a Certified Women’s Business Enterprise and Certified B Corporation, Chickapea meets the highest, measurable standards of environmental and social responsibility. The company’s vision of Good with Every Bite includes donating 3 cents from the sale of every product to feed nutritious meals to children in need, in partnership with WE Charity’s School Nutrition Program.

Chickapea’s launch with Canada’s largest supermarket chain highlights the growth and acceptance of plant-based foods and plant-based proteins in the Canadian marketplace. According to a Nielson’s study, plant-based nutrition and diet saw a 15% sales increase in 2018 which is sprouting growth for retailers.

Constantly innovating to meet the growing healthy needs of consumers, Chickapea will also be launching spaghetti and linguini, as well as a creamy Vegan Mac in the coming weeks.

Chickapea is a nutrient-dense, high protein pasta made with only two ingredients, organic chickpeas and lentils. It is a great option for those looking for a more nutritious alternative to the comfort food they already know and love. With great taste and texture, Chickapea is a favourite for a quick, easy and nutritious meal. It’s organic, certified gluten-free, non-GMO, vegan and kosher.


SOURCE: Chickapea

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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.