CRYSTAL BODY DEODORANTS™, known for mineral salt based natural odor protection, is unveiling two new gender-neutral scents. Making their debut on shelves in February, the new Freshly Minted and Mountain Fresh scents come in an invisible solid stick format and offer odor protection for up to 24 hours by using a unique mineral complex, essential oils and no harsh chemicals. Easy to use, they glide on smooth and clean, while moisturizing the skin.
Cash in on confident odor protection with CRYSTAL’s new Freshly Minted unisex scent, inspired by the crisp fragrance of freshly minted money — a rich aroma blended with delicate notes of cotton, linen and fresh mint. It’s the perfect deodorant to leave you feeling and smelling like a million bucks – cha-ching!
Headquartered in Colorado, the CRYSTAL team was influenced by the beautiful Rocky Mountains to develop the Mountain Fresh unisex scent that is light, yet sophisticated. It elevates aromas like jasmine, oakmoss, lemon and cedarwood. The deodorant is inspired by nature to leave you feeling as fresh as a mountain breeze.
All new CRYSTAL invisible solids are free of aluminum, parabens and artificial fragrances.
A twistable base and unique dome-shaped cap provide a superior experience and comfortable, friction free application. The formula is non-sticky, non-staining, non-flaky and leaves no visible white marks.
“The two new scents have been wildly successful. We are excited to expand our existing line of Invisible Solid Sticks while offering more gender-neutral options,” said Martin Floreani, President & CEO at French Transit. “They hold considerable appeal for consumers who gravitate towards fresh, clean, natural, unisex scents at a value price.”
CRYSTAL Mineral-Enriched Deodorants have an MSRP of $6.15 (2.5 oz/70g) and are manufactured and marketed by French Transit Ltd.
CRYSTAL products are sold worldwide.
SOURCE: French Transit