Goodbye Boring, Hello Minteresting™


Hello Products Expands Its #1 Selling Activated Charcoal Toothpaste Line with Three NEW Toothpastes and NEW Activated Charcoal Infused Floss

As one of the fastest growing oral care companies in the USA, NJ-based Hello Products continues to expand its naturally friendly range of best-selling Activated Charcoal products. Beginning in February 2019, consumers will have access to three new, naturally irresistible™ Activated Charcoal Epic Whitening Toothpastes, available exclusively at Target, as well as new Activated Charcoal Infused Floss.

We love to lead the way at hello, from incorporating modern, high-performance and natural ingredients, to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we’re psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible, and are available for everyone,” says Craig Dubitsky, friendly founder of hello. “We’re on a mission bring meaningful magic to oral care routines everywhere, and we can’t wait to bring this incredible collection of new pastes to Target shoppers.”

hello’s latest additions to its #1 selling activated charcoal toothpaste line (source: IRI MULO, L52 weeks, 12.30.18) are available in Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai, and Activated Charcoal + Dragon Fruit. These refreshing, invigorating ingredients, when combined with hello’s signature effective, daily-use epic whitening formulas, take brushing to the next level. These new fluoride-free pastes feature thoughtfully sourced ingredients such as hemp seed oil, exotic superfruits, moisturizing coconut oil, farm grown mint and non-GMO xylitol, and address the growing demand for more natural products in the oral care space.

Specifically formulated with activated charcoal (made from sustainable bamboo), the three new black superpastes™work to safely remove stubborn plaque, epically whiten teeth and provide mind-blowing freshness. Additionally, the new activated charcoal infused floss is coated with vegan candelilla wax and gently removes the pesky stuff hiding in between your teeth. “Oral care was way too boring for way too long, and we’re obsessed with bringing something more ‘minteresting’ to the category—products folks can actually fall in love with,” says Dubitsky. The modern and vibrant BPA-free, crinkle-free tubes and sleek, portable floss will be a welcomed addition to your bathroom shelf. The pastes and floss will put some magic in your mouth, take your taste buds to new heights, and reinvigorate your oral care regimen.

The new activated charcoal range will be exclusively available at all Target stores nationwide and online at The new collection is gluten free, vegan, and free of dyes, artificial sweeteners/flavors, parabens, SLS, microbeads, and triclosan.

Launch: February 2019 exclusively available at Target and

Launch: February 2019 at Target,, and many more retailers and e-tailers



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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.