New dental chew shapes and educational social media campaign make daily dental care more manageable for pet parents and more fun for pets
When was the last time you brushed your dog’s teeth? If it’s been a while, you’re not alone. According to the American Veterinary Medical Association, 99 percent of dog owners don’t brush their dog’s teeth, but WHIMZEES™ all-natural daily dental chews for dogs wants to show that it’s never too late to start.
Just in time for National Pet Dental Health Month this February, WHIMZEES is reminding pet parents to recommit to their dogs dental health. Just as humans brush twice daily, the brand is encouraging the same sense of daily routine for dogs by inviting pet parents to pick a time each day — dubbed WHIMZEES O’CLOCK — Time to Brush!
With fun videos of dogs chewing a WHIMZEES dental chew at the chime of a cuckoo clock, the brand is hoping to inspire more pet parents across the country to not only remember their dog’s dental wellbeing, but have fun with it!
“Gone are the days of dogs battling a toothbrush! Just as fruit-flavored toothpastes help get our kids excited about brushing their teeth, WHIMZEES does the same for dogs—they make dental care fun for them and easy for us!” said Kristof Vlaeminck, senior director of global brand marketing for WHIMZEES. “We want to change how pet parents think about their dog’s dental care and show how it only takes a minute a day—and one WHIMZEES a day—to help your dog have healthier gums, cleaner teeth, fresher breath, and overall wellbeing.”
Giving dog owners a fresh take on the toothbrush (one their dog won’t run from come cleaning time), WHIMZEES introduced Brushzees, the new shape of clean. Like all WHIMZEES chews, its unique shape helps ensure proper blood flow through dogs’ gums and helps clean hard-to-reach spots as dogs chew. Brushzees contain no artificial ingredients, colors, flavors, preservatives, gluten, wheat, grain, GMOs, or meat.
Recent scientific studies show that WHIMZEES are 80 percent more effective in reducing plaque than leading competitors1 and have a three times longer chewing time for three times more fun. Using limited, all-natural ingredients, WHIMZEES provide “Triple Care Dental Health” by helping to reduce tartar, plaque, and bad breath.