Device Pitstop: Goodbye Virtual Reality – CES 2019 makes way for Augmented Reality


By now, nearly everyone has heard of Virtual Reality (VR) and it is certainly a featured technology at this year’s Consumer Electronics Show (CES) in Las Vegas. It’s clear, however, that VR is quickly being overshadowed by Augmented Reality (AR).

Where VR is a computer-generated simulation of an environment, AR brings the user to the real world by superimposing computer-generated imagery onto what is being seen in real time.

The newest, most advanced smartphones offer the ability for users to experience AR anywhere, any time.

“Modern phones continue to get more powerful and AR capabilities are creating new functionality that we would have never dreamed of just a few years ago,” said Brad Swenson, vice president of Device Pitstop technology resale stores.

Several companies announced new AR capabilities at the CES conference this week.

“Cognitive 3D markets a technology called SceneExplorer. You can choose and view different flooring through your live phone camera and it can also tell you the square footage of a flooring surface,” said Swenson. “This technology has countless incredible uses for both general consumer and specialty industry users.”

“Suning (China’s largest omnichannel retailer) is even aiming to eliminate fitting rooms with an AR-powered virtual shopping experience that allows customers to ‘try on’ outfits they’re interested in purchasing. We’ll likely never look at the retail experience the same again,” said Swenson.

When consumer electronics hit the mainstream, you’ll find them at Device Pitstop stores, for less than retail price. And the Device Pitstop Pit Crew repair team is rapidly getting up to speed on how to troubleshoot and repair the latest VR and AR-capable devices.

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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.