A.P.D.G. to Sell Limited-Edition, Make-Up Trio Starting Black Friday
The Epilepsy Foundation and Alquemie Product Development Group (A.P.D.G), a private label firm and indie cosmetic brand, today announced a partnership to raise awareness about epilepsy, a brain disorder affecting 3.4 million people in the U.S. The partnership includes the sales of a limited-edition, make-up collection created by A.P.D.G. that will raise funds in support of the cause. During the partnership, A.P.D.G will donate 25 percent of their net sales from the product to the Epilepsy Foundation’s nationwide campaign “Let’s Use Our Brains to End Epilepsy®” to fund research, advocacy and education. The PurpleRouge collection will be sold as a box set on A.P.D.G.’s website starting Black Friday, November 23, 2018.
“I am truly honored to partner with the Epilepsy Foundation, an organization that has played an integral role in my life while living with epilepsy,” said Rhonda M. Davis, founder and chemist of A.P.D.G. “I was diagnosed with epilepsy at the age of 11, and over the years, the Foundation has always been there to provide support and knowledge throughout each phase of my life. Now, it’s my time to give back for the fight to End Epilepsy.”
Inspired by the colors of the End Epilepsy campaign, PurpleRouge, Davis designed and created the limited edition, make-up collection that includes:
- Candied Rouge Longwear Liquid Pigment which can be used as lipstick or eyeliner
- Brain Candy Longwear Cream Pot which can be used as an eyeshadow or body highlighter
- Electric Reign 10-Free Nontoxic Nail Polish
“We are so excited that A.P.D.G. has teamed up with us to help raise awareness about epilepsy,” said Philip M. Gattone, president and CEO of the Epilepsy Foundation. “I’m both impressed and inspired by A.P.D.G.’s commitment to our cause and their creativity in developing the PurpleRouge make-up line. Thanks to their efforts, we’ll be able to raise funds, drive more awareness and inspire others to be a part of the fight to End Epilepsy.”
A.P.D.G. has also been invited by Teshia L. Lincoln (Coach Smiley), the assistant director and field coordinator of the Orchesis Dance Company of Grambling State University, to debut the product during their televised, Thanksgiving Day halftime performance and additional performances throughout Bayou Classic Weekend in New Orleans, LA (November 22-24, 2018). To purchase the PurpleRouge collection, please visit APDG.co.