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Good News for Retailers: Consumers Plan to Spend More This Year on Holiday Gifts

 

U.S. Households Plan to Spend an Average of $627 this Season

With consumer confidence at an 18-year high, U.S. households are approaching the holidays in good spirits, with intentions to spend about $627 on gifts this season, according to a survey by The Conference Board. This is well above last year’s estimated $560. In keeping with the holiday tradition of bargain hunting, consumers say they will be expecting discounts. In fact, more than a third say they expect – at a minimum – to purchase half their gifts at a discount.

The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The survey was conducted for The Conference Board in October as part of the Consumer Confidence Survey®.

“Consumers are excited about the holiday season and are ready to shop,” said Lynn Franco, Director of Economic Indicators at The Conference Board. “Consumer confidence is at an 18-year high. Unemployment is the lowest in decades. Given the strong economy and job growth – with expectations of more in the New Year – retailers should expect strong demand this season, with the potential to be one of the best shopping seasons in years. However, they will still face a tough and discriminating consumer – one who is expecting bargains and willing to wait for a deal. Retailers will need to get creative and offer numerous deals and promotions, especially given the increased competition from online merchants.”

According to the survey, approximately 12 percent of consumers plan to spend more this year on holiday gifts. Sixty-five percent plan to spend about the same as last year, and the remaining 24 percent say they plan to spend less. A greater number of consumers will be shopping online, with more than 37 percent of consumers planning to make at least half of their purchases online.

Source: The Conference Board Holiday Spending Survey, October 2018




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Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.