By redefining the celebration, Sabhyata changes perception this Diwali
Featuring the Bollywood veteran, Shishir Sharma along with upcoming movie stars Ritwik Sahore and Ahsaas Channa. The video brings to life Sabhyata’s philosophy of celebrating womanhood.
This video, by Sabhyata, is an initiative to project the new father-daughter relationship in sync with the modern lifestyle and defines this connection in a new unique way. This thought is executed in a simple yet endearing manner by the central protagonists of the film; the young and free brother, the quiet sister, the supportive yet caring father and the giving mother.
Commenting on the launch of this new Diwali Campaign, Chayan Verma, Head of Marketing, Sabhyata, said, “Sabhyata has established itself as a foremost destination for ethnic wear in the last couple of years. The brand is all about celebrating women, her beauty, her existence, her grace and her freedom. This Diwali, we take a step to unfold the new father – daughter relationship and aim to redefine this connection between them.”
Mr. Pankaj Anand and Mr. Anil Arora , Co-Founders, Sabhyata, said, “Its high time that society has to change its conventional approach and gender should become a lived reality. Today’s digital age though gives us round the clock connectivity to the entire world but this process on the other side is depriving us from some special moments we used to share with our parents. This online campaign by Sabhyata reaches out to generations across age groups and helps them redefine their equation this Diwali.”
