Joint Marketing Initiative for Iceland


  • Inspired By Iceland, a joint marketing initiative for Iceland, unites industries and its people to bring the world to Iceland
  • “The A-Ö of Iceland” guide uses the Icelandic language to tell a comprehensive story of the country
  • Nine Icelanders tell the stories of “The A-Ö of Iceland” in nine inspiring videos

Inspired By Iceland, a joint marketing initiative for Iceland, known for its heart-warming and humorous campaigns, has united the country’s industries and voices to provide a comprehensive story of Icelandtoday. The aim is to raise awareness of Iceland as a great place to visit, as a source of quality in food, products and experience and a great place to invest in and do business with.

This cooperation across industries provides the broadest understanding yet of Icelandic life and culture through a guide to the country called the ‘A to Ö of Iceland’ which explores three themes:

‘Journey’ which delves into the depths of the Icelandic travel experience and tells the story of Icelandas a responsible travel destination in all seasons.

‘Living’ which explores how Icelanders have used innovation, natural resources and creativity to thrive and tells the story of Iceland as a progressive and modern society.

‘Taste’ which is the story of the purity, quality and natural sourcing of Iceland’s food and drink and how Icelandic food is ingrained in Icelandic culture.

The small Nordic nation is a global leader in areas that are acutely relevant in 2018 and the guide includes expert advice from nine Icelanders who offer a glimpse into Icelandic society. For example, the story of the First Lady of Iceland, Eliza Reid, who talks about her experience of Iceland’s uniquely proactive approach to gender equality, Iceland is the first country in the world to legislate equal pay for women. As well as taking a leading stance on equality, the guide explores Iceland’s sustainable story. Iceland is the only country in the world to obtain nearly 100 per cent of its energy from renewable sources and over 45,000 tourists have taken the world-first ‘Icelandic Pledge’ to promise to travel responsibly.

All the experts in the guide passionately share their stories to provide global fans of Iceland with a broader, deeper and truly intimate portrait of their unique country.

Inga Hlin Palsdottir Director at Promote Iceland explains:

“It’s important that we always tell the story of Iceland through the people who have contributed to our society and made Iceland what it is today.”

“We hope our stories, through our experts in our A-Ö guide, will inspire people, not just to come and visit us, which of course we want them to do, but also to find out more about our culture, our export industries and how Iceland’s innovative spirit has fueled a very high quality of life in a small country with limited resources. We are in an age of global culture sharing and this is exactly what we want to do, share our culture with the world and learn from other societies too.”

The A-Ö of Iceland can be found by visiting

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.