Build-A-Bear® also Announces New Additions to the Company’s Growing Outbound Licensing Program
Build-A-Bear Workshop®, Inc. (NYSE:BBW), in partnership with licensing agent Brand Activation Consulting (BAC), has launched new, D-I-Y plush sets and a mini blind-box plush collection from licensee Just Play, a leader in the children’s consumer goods industry, both of which are on shelves now exclusively at U.S. Walmart stores and Walmart.com.
The Just Play D-I-Y Build-A-Bear Workshop Rainbow Bear and Pink Kitty plush sets include a 10″ furry friend, stuffing, a heart locket, a birth certificate, a fashion outfit, and accessories. Kids can add stuffing and a special heart-shaped locket to their furry friend and then dress them in a coordinating outfit.
The Just Play mini Build-A-Bear Workshop plush blind-box collection is a series of 4″ plush characters featuring vibrant colors and patterns; each collectible comes with an iconic Build-A-Bear Cub Condo that kids can color and customize.
This August, Build-A-Bear Workshop launched slippers from Esquire Footwear at Walmart stores with plans to roll out to Target and Rite Aid in October. New licensee Global Brands Group Beauty will launch Build-A-Bear Workshop cosmetics and health and beauty aids in the fourth quarter of 2018 across a host of retailers.
The growing Build-A-Bear Workshop outbound license portfolio now includes Innovative Designs(stationery and craft kits); Inno Knits (apparel); H.E.R. Accessories (jewelry and small accessories); Rashti & Rashti (baby apparel, gifting, toys and sleepwear); Fast Forward (bags and purses); Shindigz (party goods); Lion Forge Labs (graphic novel); and Underwraps (costumes).
“Many of our most recent in-store collections were created with outbound licensing in mind and, because we believe in these partnerships and products, we integrate outbound product launches into our company marketing plans to present them to our passionate fan base,” said Jennifer Kretchmar, Chief Product Officer, Build-A-Bear Workshop. “As a nearly 21-year-old company with strong brand affinity, we are encouraged by the ongoing expansion of our outbound licensing program and the interest and excitement from new licensees. We believe these new partnerships and collections will help drive licensing storylines and help us monetize the Build-A-Bear® brand for years to come.”
Build-A-Bear outbound license products are shared regularly with nearly 6 million highly engaged Guests enrolled in the Build-A-Bear Bonus Club, a complimentary loyalty program that allows members to earn rewards for every purchase and exclusive access to events and promotions.
“Build-A-Bear is a beloved, evergreen brand with tremendous affinity, as well as a broad assortment of products that appeal across genders and generations,” said Michelle McLaughlin, Principal, Brand Activation Consulting. “We look forward to the rollout of our newest offerings from our best-in-class line-up of licensees.”