L’Oréal Paris Launches New Virtual Try-On Tool


“Try On” Augmented Reality Tool Allows Users to Discover, Try and Shop Hundreds of Beauty Products


Forgo app downloads in order to virtually test out beauty products. L’Oréal Paris, the number one global beauty brand, elevates beauty discovery and experimentation with the launch of a new augmented reality try-on tool. Powered by ModiFace, the “Try On” tool provides consumers with an innovative way to experience more than 300 of the brand’s Blush, Eyeshadow, Eyeliner, Lipstick, Lip Liner and Colorista Semi-Permanent Hair Color shades directly from www.lorealparisusa.com website – no additional apps needed.

The virtual tryout interface features photo-realistic color simulation, allowing consumers to virtually try-on hundreds of L’Oréal Paris beauty products online in real-time. Leveraging ModiFace’s patented facial recognition and augmented reality product simulation technology, it is designed to revolutionize the way people discover, interact and shop for L’Oréal Paris products. By inspiring creativity and experimentation among beauty enthusiasts, the tool allows all people to be their own makeup designer.

“Our consumers are at the heart of all our innovations. We continually strive to create bespoke experiences that add value for them in new ways,” says Anne Marie Nelson-Bogle, SVP Marketing at L’Oréal Paris. “With this launch, we are excited to transform the way people can experience beauty with a new tool that offers a convenient, instant and personalized way to test L’Oréal Paris products.”

The “Try On” tool is not only easily accessible, but also simple to use with just four steps:

  1. Click try it on on the product page
  2. Choose live try or upload a recent selfie
  3. Select colors to apply to view
  4. View the look via split screen or take a picture to share/download

The tool is available on LOrealParisUSA.com via select desktop web browsers, as well as mobile. It is currently available across hundreds of L’Oréal Paris makeup shades, all Colorista Semi Permanent Hair Color shades and will soon be available for Feria Hair Color. This launch marks one of the first platform innovations stemming from L’Oréal USA’s acquisition of ModiFace in March 2018 and the first-time ModiFace technology has been used across multiple categories by a single brand. It is also ModiFace’s first desktop Hair Color technology.


I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.