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Genesis Joins ESPN’s “Monday Night Football”

 

Monday Night Football Halftime to Include Music Performances Throughout the Season Offered Commercial Free, Courtesy of Genesis

 

The Monday Night Football halftime show will have a new marquee sponsor, luxury automotive brand, Genesis, when the season kicks off on Monday, September 10, with a doubleheader on ESPN. This year marks the 49th season of Monday Night Football, making it sports television’s longest-running series.

The Genesis Monday Night Football Halftime Show will be hosted by Suzy Kolber with Pro Football Hall of Famer Steve Young and Louis Riddick. A special custom opening each week featuring landmarks and vistas from the host city will introduce that week’s musical artist and flow into the halftime show, which will be presented commercial free, courtesy of Genesis.

The cornerstone of the agreement will be a unique musical performance to close the halftime show, by a different artist each week. In week one, Boyz II Men will perform a special tribute to Aretha Franklin in Detroit with special guest Tori Kelly. On select Monday nights, these performances will take place live, on the field, during halftime of the Monday Night Football game. Some of the additional artists to be featured during the season include Zac Brown Band, Ciara and Daughtry.

Genesis will be incorporated into Monday Night Football through a number of branding elements, including on-screen graphics, desk signage, tune-in messaging, audio mentions and more. The brand will also receive commercial inventory throughout the season.

“Genesis is partnering with ESPN to re-define Monday Night Football halftime shows and expand our presence as the official luxury car of the NFL,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “We bring culture into everything we do at Genesis and we’re excited to combine sports and music performance for Monday Night Football.”

Added Renie Anderson, SVP, NFL Partnerships, Sponsorship & Consumer Products, “One of the benefits of being a League partner is that Genesis has the ability to leverage this authentically with ESPN, unlike any other in their category. Having the NFL’s official luxury automobile have a presence in one of the premier brands across the entertainment landscape – Monday Night Football – is a perfect combination.”

Said Ed Erhardt, President, Global Sales and Marketing, “This is the marquee position in one of the most storied franchises in sports history. Genesis’ innovative advertising and sponsorship approach is reflective of their brand and will give them exposure to the vast, passionate fan base of the NFL. We’ve worked hand in hand with them and with the NFL to bring this to fruition and we can’t wait to watch it unfold throughout the season.”

ESPN introduces a dynamic, new commentator team, including play-by-play voice Joe Tessitore, analysts Jason Witten and Booger McFarland, and reporter Lisa Salters as part of the 49th Monday Night Football season. A doubleheader will kick things off on Monday, September 10 – New York Jets at Detroit Lions (7:10 p.m. ET) and Los Angeles Rams at Oakland Raiders (10:15 p.m. / 7:15 p.m. PT).  ESPN’s 17-game prime time schedule in 2018 will feature 11 of the 12 playoff teams from 2017, including both the defending Super Bowl champion Philadelphia Eagles and AFC champion New England Patriots.

ESPN play-by-play voice Beth Mowins, analyst Brian Griese and sideline reporter Laura Rutledge will call the Jets vs. Lions NFL game from Ford Field. ESPN’s new MNF team of Tessitore, Witten, McFarlandand Salters will make its debut during the Los Angeles Rams vs. Oakland Raiders game.

ESPN’S 2018 MONDAY NIGHT FOOTBALL SCHEDULE
Sept. 10 7:10 p.m. New York Jets at Detroit Lions
10:15 p.m. Los Angeles Rams at Oakland Raiders
Sept. 17 8:15 p.m. Seattle Seahawks at Chicago Bears
Sept. 24 8:15 p.m. Pittsburgh Steelers at Tampa Bay Buccaneers
Oct. 1 8:15 p.m. Kansas City Chiefs at Denver Broncos
Oct. 8 8:15 p.m. Washington Redskins at New Orleans Saints
Oct. 15 8:15 p.m. San Francisco 49ers at Green Bay Packers
Oct. 22 8:15 p.m. New York Giants at Atlanta Falcons
Oct. 29 8:15 p.m. New England Patriots at Buffalo Bills
Nov. 5 8:15 p.m. Tennessee Titans at Dallas Cowboys
Nov. 12 8:15 p.m. New York Giants at San Francisco 49ers
Nov. 19 8:15 p.m. Kansas City Chiefs vs. Los Angeles Rams (Mexico City)
Nov. 26 8:15 p.m. Tennessee Titans at Houston Texans
Dec. 3 8:15 p.m. Washington Redskins at Philadelphia Eagles
Dec. 10 8:15 p.m. Minnesota Vikings at Seattle Seahawks
Dec. 17 8:15 p.m. New Orleans Saints at Carolina Panthers
Dec. 24 8:15 p.m. Denver Broncos at Oakland Raiders
Jan. 5-6 TBD NFL Wild Card Playoff Game
Jan. 27 3 p.m. NFL Pro Bowl

 




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Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.