School Of Rock Celebrates Classic Rock In Partnership With Twentieth Century Fox’s, Bohemian Rhapsody
Music Education Franchise Brings Queen’s Music to the Next Generation of Rock Musicians
When it comes to classic rock, few bands have made a larger impact on rock music and pop culture than Queen. This fall, School of Rock, the leader of performance-based music education, is celebrating the foot-stomping celebration of Queen and their music in Bohemian Rhapsody, in theaters November 2, 2018. The music education franchise and Twentieth Century Fox will collaborate in a variety of co-marketing programs, including PR events, in-school curriculum, promotions and sweepstakes.
On September 5, Freddie Mercury’s birthday, School of Rock is teaming up with Twentieth Century Fox to put on a once-in-a-lifetime press day where entertainment writers will interview the cast of Bohemian Rhapsody and also learn to play iconic Queen songs, taught by School of Rock staff and students. This press experience will allow writers to experience the thrill of performing Queen’s classic songs before enjoying the thrill the band’s live performance at their Las Vegas residency show later that evening.
School of Rock will also incorporate Queen songs into its current curriculum across its more than 210 schools where students will be learning traditional music concepts through the performance of Queen hits such as ‘We Are The Champions,’ ‘Another One Bites the Dust’ and more.
“It’s a natural fit for School of Rock to partner with Bohemian Rhapsody,” says Rob Price, CEO of School of Rock. “Our revolutionary curriculum is designed to reinvent music lessons through learning and performing classic rock. Through School of Rock’s collaboration with this film we know the next generation of rock musicians will have a greater appreciation for the legacy of Queen’s music.”
Additionally, one School of Rock location will have a chance to win a private screening of Bohemian Rhapsody for all their students and their parents.
“School of Rock is a great match for Bohemian Rhapsody. Their schools are grooming new rock stars every day,” said Chris Cerbo, SVP Marketing Partnerships, Twentieth Century Fox. “We knew they’d not only be a great resource for our event, but they would also be a perfect way for us to bring this film to a younger audience of music lovers.”