The Chinese well know actress Zhang Ziyi, as we know her from Her first major role in The Road Home, or later in the Crouching Tiger, Hidden Dragon, which was nominated for 10 Academy Awards, was designated as a Global Brand Ambassador for Clé de Peau Beauté.
Ms. Zhang was born in the capital of China, first, in her childhood she was studying dance and began appearing in TV commercials in Hong Kong and later she obtained to Hong Kong residency.
Her big, early “badinage” with cinema, theater and film industry was in 1996, when she entered the honorable Central Academy of Drama in Beijing. She was only 17.
Clé de Peau Beauté stated that is a big honor for them, as they are a well known beauty and skin care company, belonging to the big Shiseido Group.
The actress will represent “La Crème”, which is Clé de Peau Beauté’s new “high performance and multi-benefit cream”, which includes the Illuminating Complex EX elements.
From this campaign will benefit not just Ms. Zhang with her reputation, but also the company having on board a well known face.
As Yukari Suzuki, the Chief Brand Officer of Clé de Peau Beauté says about this collaboration: “We have long admired Zhang Ziyi for her accomplishments and her dedication. Her beauty, warmth and generosity bring radiance to the world around her. Zhang Ziyi perfectly embodies the values of Clé de Peau Beauté because of her spirit and timeless elegance.”, we are sure that will be a tremendous success for both sides.
The 39 years old actress has an unique beauty in my opinion and for a beauty industry, as they are “hunting” always to get the perfect fingerprint, for their brand or company, or even for just a new product, their brand will bring only satisfaction and maximum potential on product selling, as well.
“I’m delighted to be the Global Brand Ambassador for Clé de Peau Beauté. And to represent La Crème, an object of desire that is exquisite and modern. I’m proud to be part of bringing this energy to the world,” says Zhang Ziyi.
Actresses like Zhang Ziyi, will always motivate fans and women to wear or use products which are on trend, with good intent, of course, as the products are always “The Best” in their commercials, in generally speaking; and for fans never matters if she will use it, or only represent it…
Her achievements are huge and not just in film industry, but she was yearly ranked in the top 5 of Forbes China Celebrity 100 list.
Ms. Zhang has an enormous contribution at the Chinese Cinema, and in 2008 was she was awarded.
The actress is the only one who earned twelve Best Actress Awards for a single film, which was “The Grandmaster”.
Among others, like the Silver Bear Award at the 2000 Berlin Film Festival, in 2013 she received the French Cultural Order at the Ordre Des Arts et des Lettres (Order of Arts and Letters).
The Brand Director of Clé de Peau Beauté China, Jenny Sun says: “Our collaboration with Zhang Ziyi will elevate the awareness and aspirational status of Clé de Peau Beauté in the China market. It will help to further establish the quality and luxury that Clé de Peau Beauté and La Crème are already renowned for.”
