CHICAGO, Aug. 30, 2018
Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new SNICKERS® ad – but not as you’ve seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, amidst a rap battle, when he’s lost his edge due to hunger.
The film kicks off at a house party with an MC battle featuring up-and-coming talent, Emarr Kuhomano and Monique Lawz, before Sir Elton steps up to the plate wearing his iconic red glitter jacket and glasses. Out of place in a cipher, Elton lets rip one of his biggest hits “Don’t Go Breaking My Heart,” humorously cringing the crowd. Oxford-born UK rapper Femi Nylander takes matters into his own hands, getting the beat back on track by offering Elton a SNICKERS® bar – wherein the real Boogie returns on form.
“Most people already know I’ve long been an advocate of hip hop and that’s why I wanted be a part of this – I got to hang out with Boogie and some great hip hop talent from the UK too,” said Elton John. “Moreover, I love the direction the new SNICKERS® ads have humorously portrayed being off your game when you’re hungry, but in a way that’s current and relevant to young people, especially considering hip hop is one of the biggest music genres in the world today.”
“Building on the ‘You’re Not You When You’re Hungry’ theme, which has connected so well with consumers, we’re glad to see this latest installment take the story a step further, said Dale Green, SNICKERS® Global Brand Director. “When we developed the rap battle concept, we knew Elton Johnwould be the perfect fit to help bring this to life. His unique blend of music, style and humor is instantly recognizable around the world and works well with our SNICKERS® brand.”
Boogie, who is signed with Eminem Shady Records, says: “Working with Elton on the set of the new SNICKERS® ad was everything I expected and more – he’s generous with his time, funny and fantastically talented! Between him and fresh new hip hop talent like Femi Nylander, Emarr Kuhomano and Monique Lawz – it was an incredible coming together of multi-talented people.”
This latest ad builds on the ‘Locker Room’ SNICKERS® spot, which launched in 2012, featuring Joan Collins and Stephanie Beacham, and the ‘Mr. Bean Kung-Fu Master’ ad from 2014.
View the new SNICKERS® TV ad by visiting www.snickers.co.uk or for more information, fans can visit SNICKERS® on Facebook (Facebook.com/SNICKERS), Twitter (Twitter.com/SNICKERS), Instagram (Instagram.com/SNICKERS), www.SNICKERS.com and share their experience on social media platforms with #EatASNICKERS.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit: www.mars.com.